Founder & Winemaker
After graduating from the University of California, Irvine, with an Economics degree, Rob moved to the Napa Valley, where his mother had recently settled. While she provided the location, it was his father’s love of California Chardonnay that pushed his career in the direction of this classic varietal. Working in the tasting room and harvest nightshift at Cakebread further sparked his interest in the wine business.
After that first harvest, Rob worked in the Tasting Room at Stag’s Leap Wine Cellars. His interest in wine continued to grow, and he was able to feed this interest by regularly interacting with the winemaking and vineyard staff. These interactions inspired him to go back to school to study enology.
Rob continued to work fulltime in the Tasting Room. At the same time, he attended the Santa Rosa JC and then Sonoma State to fulfill the required chemistry and biology classes. With these requirements complete, he enrolled in the Master’s program in Enology at the University of California, Davis, while interning with renowned winemakers such as Kent Rasmussen.
After graduating from UC Davis in 1999, he landed a position as Enologist and then Assistant Winemaker at La Crema Winery in Sonoma County. Rob later became the Assistant Winemaker at Napa Valley’s Rombauer Estate from 2001 to 2003, the Associate Winemaker from 2003 to 2006, and Winemaker from 2006 to 2008. Ready to make wines the way he prefers, Rob and his wife Bonnie established Lloyd Cellars and Lloyd Consulting in 2008. In 2009, he co-founded JAM Cellars with Butter Chardonnay. Now, Rob continues to focus on crafting world-class wines for Lloyd Cellars and select consulting partners.
Rob Lloyd’s Historical Timeline
Lloyd Cellars: Owner, Winemaker (2008 – present)
Prescription Vineyards: Owner, Winemaker (2015 – present)
Lloyd Consulting: Owner, Winemaker (2008 – present)
Jessup Cellars, Handwritten, Vineyard 511
JaM Cellars: Cofounder and Original Winemaker (Butter Chardonnay)
Rombauer: Assistant Winemaker (2001–2003), Associate Winemaker (2003–2006), Winemaker (2006–2008)
La Crema: Enologist & Assistant Winemaker (1999 – 2001)
University of California, Davis: Masters Degree in Enology (1999)
Lloyd Cellars & Prescription Vineyards
Bonnie Lloyd grew up in an entrepreneurial family, instilling in her the spirit of creativity and self-determination. At an early age, she developed a passion for fashion, art, animals, and music. By the time she was in high school, she was already working in fashion in different capacities.
After college, Bonnie moved to San Francisco to work in fashion. She also launched her business, Ladies and the Tramp, a dog walking and pet sitting service, which was featured in national commercials. The service had more than 100 clients and also made its own line of dog treats for clients and veterinarians.
In 1996, Bonnie met Rob, reinforcing her love for fine wine and business. On their second date, they started the discussion of what type of wine business they would start together.
Bonnie sold her Ladies and the Tramp business in 1999 and moved from San Francisco to the Napa Valley with Rob. As they worked on their wine business planning, she worked for Hanro, a luxury Swiss Lingerie Company, while Rob worked for other wineries. The two of them would joke that they were in the business of sin: wine and lingerie.
Her entrepreneurial wine dreams were realized in 2008, co-founding Lloyd Cellars with Rob, and then co-founding Prescription Vineyards in 2015. Both labels were designed from Bonnie’s fashion influence and background.
Of course, Bonnie and Rob’s love of music has also informed the brand positioning of Lloyd Cellars and Prescription Vineyards. From hosting their first tent at Napa Valley’s Bottle Rock Festival to being a regular sponsor of MUSEXPO: The United Nations of Music & Media in Hollywood. More engagement with wine consumers via music is in the works. And just as Bonnie grew up in an entrepreneurial family, the couple has two teenage daughters who help with photography for their Social Media channels and digital outreach.
Director of Sales
Greg Moore’s parents were both schoolteachers with a foundation in communication, which by extension, meant that they were very social and active in their community. Many of his friends and family believe that it was through this combination of socially charged nurture and nature that he, of course, found his way into wine sales.
In 1989, while studying at the University of California, Irvine (UCI), Greg’s gregarious nature led to his meeting Rob Lloyd, the future winemaker. While he got his degree in history and Rob in economics, their time together as members of Phi Delta Theta at UCI led to a lifelong friendship.
In 1994, Greg met Bonnie Lloyd through mutual friends in San Francisco. This started a friendship that only became stronger once Rob and Bonnie began their lives together. In 2004, the Lloyds gave him the honor of being Godfather to their youngest daughter Arden.
Greg’s career had already followed the path to outside sales through multiple industries. Before coming to wine, these included office equipment, eyewear, print, and medical. It was in 2016 that the Lloyds and Greg decided to work together. He was ready to find his “forever job,” and the Lloyd’s needed a director of sales that they could trust with their burgeoning business.
When Greg started with Lloyd Cellars and Prescription Vineyards, distributor sales were predominately in California. Through his efforts over the past four years, Lloyd Cellars is now distributed in twelve states and Prescription Vineyards in twenty-one and growing. To date, along with CFO Jim Gladfelter, the three manage the entirety of the business, with Greg being the frontman for outside sales and distribution management.
Greg married his wife Jennifer in 2018 in a private ceremony in French Polynesia. Her career is in property management. They love to travel, especially enjoy tropical locations, and adore animals. They have a dog, two horses, and are heavily invested in hay and oats.
Director of Marketing Communications
Joel Quigley joined Lloyd Cellars and Prescription Vineyards in 2020 after working with Rob Lloyd at The Good Life Wine Collective for seven years. Previously, he worked with a prestigious wine public relations firm for many years and spent nearly a decade managing a non-profit wine education group focused on demystifying wine for young, professional adults. In this work, he created and produced national tours with Universal Music, ELLE magazine, Food & Wine magazine, and America Express. One of his favorite projects in his career was co-producing the 18-city sneak preview and wine tastings for Fox Searchlight’s movie, ‘Sideways.’
Joel specializes in integrated marketing and communications, high-concept lifestyle events, and strategic planning. With 30-years of experience in fine wine cross-promotional partnerships with music, fashion, film, art, and other lifestyle businesses, he is actively growing our cultural experiences and events across the country. In 2021, he conceived and launched our ‘Friday-Eve Live’ wine and music showcases in partnership with A&R Worldwide and Passport Approved Radio.