Join Lloyd Cellars for a romantic evening of rare wine tasting that begins with a champagne reception under the stars at Santa Barbara’s charming old-world Carousel House. Extremely limited reserve level wines are matched with gourmet appetizers from top local chefs, artisan cheeses, fresh fruits, olive oils, and more while live music keeps things super cool.
Our good friend, Chef and Photographer Gina Garbero, is at it again, developing delicious and quick recipes to pair with our Lloyd Cellars wines. This time she’s offered up a mouthwatering chicken and mushroom dish that integrates our Lloyd Cellars 2020 Carneros Chardonnay into the recipe, which truly enhances the pairing. Make sure to watch Gina’s quick video on preparation below the posted recipe while you sip a glass of Lloyd Cellars 2020 Carneros Chardonnay.
Gina can be followed at @the_chubby_home_chef!
The 2022 Chardonnay Classic is a weekend of indulgence curated by master sommeliers and acclaimed winemakers set in the beautiful Napa Valley. Lloyd Cellars will be pouring at the Grand Tasting on Saturday, May 21 from 2:30 pm to 4:30 pm. The overall program features iconic wine country experiences, gourmet lunches, luxury dinners, and unique tastings.
In its second year, The Chardonnay Classic stands to be the preeminent Chardonnay-focused wine event of the year. Bringing together the world’s finest vintners in exclusive invite-only participation. We will showcase the immense variety and expression of a single varietal. From light & crisp to rich & oaky, still to sparkling – we gather together vintners, industry experts, and enthusiasts alike to celebrate the incredible range of Chardonnay!
The Chardonnay Classic gathers together winemakers, industry professionals, and enthusiasts alike to more fully learn and appreciate the vast intricacies and expressions of a simple and humble grape. With a focus on educational sessions, grand tastings, and expertly crafted experiential dinners; we create an environment that fosters both business relationships and deep friendships that promote lasting community amongst all involved in creating and enjoying every bottle of wine.
Set in the beautiful Napa Valley at sister properties Meritage Resort & Spa and Vista Collina Resort, guests will indulge in the art of crafted luxury – from exquisite meals to rare vintages; the Chardonnay Classic is an experience you will never forget!
Hotel accommodations are not included in the ticket price. Rooms may be booked separately by visiting The Meritage Resort or Vista Collina Resort.
Lloyd Cellars and Prescription Vineyards are honored to work with so many great partners across the United States, from our distributors to event producers and through traditional, digital, and social media channels. In 2021, we launched our first national ad campaigns with Wine Spectator, Hemispheres (United Airlines magazine), The Tasting Panel, The Somm Journal, Austin Monthly, Creative Loafing Tampa Bay, iHeartRadio Central Florida, and San Antonio Current. 2022 will see our commitment to market support expand, with advertising and in-market visits that will include 30+ events in 17 cities.
Combined with our traditional print campaign partners, we execute robust digital advertising and promotions with our media partners. To drive trade awareness, our partnerships with The Tasting Panel, The Somm Journal, and Wine Spectator, we utilize dedicated emails, newsletter features, and geo-targeting to create awareness and pull for our distributor partners.
In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers averages a following of more than 750,000 followers. Over our last nine campaigns, with more scheduled for 2022, our total reach has surpassed 6 million with our Engagements reaching more than 180,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!
Vivino allows millions of consumers to instantly search for ratings and reviews. Its scan technology pulls up any bottle in its app so buyers can receive all the wine facts. From the winery perspective, the platform enables us to market to people scanning bottles of wines in our category, track consumer opinion of our wines through scores and review, while also providing geographical intel. Matching geographical scan numbers to in-market events helps us measure effectiveness. Our average rating for both Lloyd Cellars and Prescription Vineyards is 4.28 out of 5.
Prescription Cellars 2019 Chardonnay, Clarksburg ($20)
Enhanced by notes of chervil, oregano, and chamomile, a luscious lemon meringue eeks out at mid-palate. Crushed stone, white pepper and vibrant minerality – plus that spark of acidity – is just the right Rx for its great food-pairing abilities. 92
Lloyd Cellars 2020 Chardonnay, Carneros ($40)
Creamy notes of toasted vanilla, with a surge of cookie dough, ripe melon, kiwi, and peanut brittle. The wine caresses with a sumptuous touch. 94
Prescription Cellars 2019 Cabernet Sauvignon, Alexander Valley, Sonoma County ($30)
Grainy tannins fulfill a mission to coat the teeth with blueberry compote. The gushing, dynamo of a wine features plump plums, powdered cocoa, and blooming lavender. This Prescription is really an over-the-counter cure for disbelievers of Alexander Valley’s side effect of textural lushness. Winemaker Rob Lloyd over-delivers on some amazing medicine for the soul. 93
Lloyd Cellars by Robert Lloyd 2019 Pinot Noir, Sta. Rita Hills, Santa Barbara County ($50)
Its carmine hue is deep and inviting, and scents of heather and a woodsy forest are sensual. Full and generous with a lather of huckleberry and dark chocolate coffee bean. Layers of tilled soil and dried flowers keep it exciting and complex. The brown-sugared cinnamon finish goes deep on the finish. 94
Please, no more turkey and gravy and tryptophan crashes. Give me some energizing south-of-the-boarder zing to brighten a winter day – and pair it with the hedonistic pleasure of eating lobster. Now that’s a reset! The other bonus is that tacos are finger food, so how nice is a meal that doesn’t create another pile of dishes in the sink.
This is the sixth installment of Blumer’s ‘Pescatarian Holiday’ 2021 recipes series with Lloyd Cellars. If you’d like to see all of his ‘Pescatarian Holiday’ recipes, we invite you to scroll through our Online Recipes section. Shop our Online Store or utilize our Store Locator for local shopping!
Lloyd Cellars is recommending that you embrace and fight being crabby this holiday season. First, by supporting Blumer’s efforts in fighting hunger through Chefs Cycle for No Kid Hungry. You’ll feel so good knowing you’re helping feed hungry children. Second, by embracing Blumer’s savory Crab (Cup)cakes recipe below to share with friends and family this holiday season. This magical recipe, which pairs beautifully with both our Carneros Chardonnay and Sta. Rita Hills Pinot Noir is guaranteed to lift the spirits of even the most committed Grinch in your social circle.
No child should go hungry in America. But 1 in 6 kids will face hunger this year. No Kid Hungry is ending childhood hunger through effective programs that provide kids with the food they need. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization working to end hunger and poverty.
This December, Blumer launched his 12 Drops of Christmas campaign on Instagram @BobBlumer. Every day he is offering an item from his art archives or cookbooks. Where noted, 100% of the selling price will be in the form of a direct, tax-deductible donation to @NoKidHungry, as part of his fundraising for the upcoming 2-day, 200-mile Chefscycle.
Other items—which will be noted—are conventional sales. His first drop was a signed, limited-edition lithograph he illustrated for his book Surreal Gourmet Entertains. It is 22” x 32” on fine art paper. The price is a $200usd, tax-deductible donation to NoKidHungry. He’s covering the postage and is happy to personalize it. There are a few available. DM him on Instagram @BobBlumer to order and arrange for the direct donation.
#chefcycle #nokidhungry #surrealgourmet
Special thanks to Sweeney Taud StudioZ & Social Club for hosting us, to DJ Simmy for stepping in on the turntables, and of course vintage clothing stylist Derricka Cole for her paring vintage collection with our vintages. Check her out at @old_new_thrifted2. The following is a gallery that was captured by our friend and photographer Gina Gabero!
To celebrate the 2021 Holiday Season, Lloyd Cellars and Celebrity Chef and Cookbook Author Bob Blumer will share seven fish recipes beginning the week of Thanksgiving.
Inspired by Winemaker Rob Lloyd’s pescatarian predilections and the annual Feast of the Seven Fishes, Chef Blumer brings his creative and playful twist to each recipe.
We all know that smiles over delicious food are one of the world’s greatest gifts, especially these days!
Additionally, the Thanksgiving turkey can be a challenge at times to deliver a juicy bird to the table – and it takes hours. Blumer’s surreal ‘Dishwasher Salmon with Honey-Ginger Sauce’ is, believe it or not, one of the most consistent, quick and entertaining ways to deliver perfectly poached filets to your guests.
This dish will pair beautifully with both our Lloyd Cellars Carneros Chardonnay and Sta. Rita Hills Pinot Noir!
While Chardonnay can provoke strong opinions amongst wine lovers, the grape itself is inherently neutral. The many flavors and nuances commonly associated with it are derived from terroir, winemaking, and aging. Relatively easy to cultivate in a wide range of micro-climates, it is chameleon-like and malleable to both vineyard conditions and winery regimen.
In this “Balancing Act” webinar hosted by Lars Leicht of The SOMM Journal and Andrea Robinson, MS, a diverse group of winemakers educates viewers about the unique terroirs and winemaking techniques that help bring out the best in their Chardonnays. Following introductions, Rob is the first winemaker interviewed.
VIVINO Scan data illustrates 71% growth since the launch of our 2021 marketing and communications campaigns. Prescription Vineyards in-market programming continues with its exclusive ‘Friday-Eve Live’ wine and music showcases through the end of 2021 – both virtual and live.
In our Lloyd Cellars Market Update, we always share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets, and Bottle Shots.
~ Please read on for more marketing activities and links to our recent blog features! ~
Greg Moore, Director of Sales | Greg@LloydCellars.com | (415) 385-9658
Joel Quigley, Director of Marketing Communications | Joel@LloydCellars.com | (707) 495-0831
The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographic and SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.
July 29th 2021 @ 11am PT
Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay
Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion
September 14th 2021 @ 9:00am PT
National Geographic “Balancing Act: Chardonnay at its Best’ Webinar
in association with the Somm Foundation
Winemaker Rob Lloyd to Speak to Carneros Chardonnay
Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial, and social media
‘Friday-Eve Live’ is a production of Lloyd Cellars and Prescription Vineyards, in partnership with A&R Worldwide and Passport Approved Radio and our family of musical artists.
‘The Imaginaries’ Perform August 12 | ‘Waiting for Smith’ Performs August 26
In support of Hispanic Heritage Month, Prescription is underwriting Marlow’s Colorful Sounds concert at Ramkat in Winston-Salem on September 30th in partnership with the Hispanic League. The North Carolina market visit also includes in-store consumer tasting in Winston-Salem and Charlotte.
Our November Texas in-market campaign, combining events, print and digital promotions, media lunches and dinners, and ApexDrop Instagram Influencer Holiday Campaign, is expected to generate several million impressions.
One-on-one consumer tastings at exclusive venues in Austin and San Antonio will create demand for our wines at retailers and restaurants throughout the Lone Star state!
In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!
