Lloyd Cellars & Prescription Vineyards Q3 Market Support!

Lloyd Cellars Q3 2021 Market Update

VIVINO Scan data illustrates 71% growth since the launch of our 2021 marketing and communications campaigns. Prescription Vineyards in-market programming continues with its exclusive ‘Friday-Eve Live’ wine and music showcases through the end of 2021 – both virtual and live.


In our Lloyd Cellars Market Update, we always share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets, and Bottle Shots.

~ Please read on for more marketing activities and links to our recent blog features! ~

Lloyd Cellars Collateral | Prescription Collateral

Greg Moore, Director of Sales | Greg@LloydCellars.com | (415) 385-9658

Joel Quigley, Director of Marketing Communications | Joel@LloydCellars.com | (707) 495-0831


The Somm Journal & Nat Geo Webinars

The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographic and SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.

July 29th 2021 @ 11am PT
Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay
Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion

September 14th 2021 @ 9:00am PT
National Geographic “Balancing Act: Chardonnay at its Best’ Webinar
in association with the Somm Foundation

Winemaker Rob Lloyd to Speak to Carneros Chardonnay

Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial, and social media


The Somm Journal and Nat Geo’s Post-Coverage of the Pinot Noir Webinar Featuring Rob Lloyd with Six Int’l Winemakers


‘Friday-Eve Live’ Goes Virtual for Our ‘Wine & Music to Rock Your World’ August Promotion

Friday-Eve Live August 2021 x2

‘Friday-Eve Live’ is a production of Lloyd Cellars and Prescription Vineyards, in partnership with A&R Worldwide and Passport Approved Radio and our family of musical artists.

‘The Imaginaries’ Perform August 12 | ‘Waiting for Smith’ Performs August 26


Lloyd Cellars & Prescription announce sponsorship of Hispanic Heritage Month, partnership with two-time Grammy Award-winning Latin artist, Marlow Rosado!

In support of Hispanic Heritage Month, Prescription is underwriting Marlow’s Colorful Sounds concert at Ramkat in Winston-Salem on September 30th in partnership with the Hispanic League. The North Carolina market visit also includes in-store consumer tasting in Winston-Salem and Charlotte.


Texas November In-Market Visit Fouces on Austin Food & Wine, with Promotional Partnerships and Events with Austin Monthly and San Antonio Current

Our November Texas in-market campaign, combining events, print and digital promotions, media lunches and dinners, and ApexDrop Instagram Influencer Holiday Campaign, is expected to generate several million impressions.

One-on-one consumer tastings at exclusive venues in Austin and San Antonio will create demand for our wines at retailers and restaurants throughout the Lone Star state!


The Drop on ApexDrop!

In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Recent Scores & Reviews

Lloyd Cellars Blog Features | Prescription Blog Features

Facebook.com/LloydCellars | Facebook.com/PrescriptionVineyards

Chef Bleifer says, “Do not fear the risotto, embrace its meditative deliciousness.”

Chef Bleifer Mushroom Risotto

The making of Chef Rob Bleifer’s Triple-Mushroom Risotto can help reset life’s priorities


As an everyday staple dish in Northern Italy, we ask ourselves how risotto came to be considered the realm of trained chefs, or at the very least, accomplished home cooks in America. Making risotto does take attention, like systematically stirring in whatever stock a recipe calls for – here Chef Rob Bleifer’s dish is made from chicken and mushroom stock.

Perhaps it’s because instant gratification and a lack of patience are a hallmark of American culture, especially today when answers to anything are a quick Siri question away and overnight shipping has become a standard. As a society, we all need to slow down a bit and taste the beauty of life, and the meditative process of making a delicious risotto is something to embrace, not fear.

Chef Bleifer recommends that you pour yourself a glass of Lloyd Cellars Carneros Chardonnay, take a deep breath, and gently stir his Triple-Mushroom Risotto into existence for the good of humankind…

Follow the former Food Network Executive Chef’s adventures on Instagram: @chef_robear

Chef Bleifer Mushroom Risotto

Chef Bleifer Triple-Mushroom Risotto

Chef Robert Bleifer

Chef Robert Bleifer delivers the rich earthiness to the bowl with his Triple-Mushroom Risotto to pair with our Lloyd Cellars Carneros Chardonnay!

Course Main Course
Cuisine Italian

Ingredients

  

  • 8 oz cremini or white button mushrooms
  • 8 oz mixed wild mushrooms
  • 4 cups chicken stock not broth
  • 2 tablespoons extra-virgin olive oil
  • 1 small onion chopped
  • 1 teaspoon salt
  • 1 clove garlic minced
  • 1 cup arborio rice
  • 1/2 cup dry white wine
  • Salt & pepper
  • 3 tablespoons extra-virgin olive oil
  • 1/4 cup dry white wine
  • 1/2 cup freshly grated parm
  • 1 tablespoon chopped flat-leaf parsley optional

Instructions

 

  • Remove the stems from cremini mushrooms and chop the caps.
  • Trim the stems from wild mushrooms and slice mushrooms.
  • Place mushroom stems into a small saucepan with the stock and 1 cup of water. Bring to a boil, reduce to a simmer and cook covered for 1 hour. Strain and discard mushroom stems.
  • In a medium saucepan, heat 2 tablespoons of oil over high heat. Add chopped creminis and saute for 3 minutes. Season with salt and a few grinds of fresh pepper, reduce heat to medium and continue cooking until the mushrooms have released and then reabsorbed their liquid. Add the onions to the cooked creminis, lower the heat to medium-low and cook for about 7 minutes, or until the onions are wilted, but not browned. Add the garlic and rice and saute for 1 minute, until the garlic is fragrant and the rice is completely coated in oil.
  • Add the white wine and stirring often, let reduce completely.
  • Add 2 ladles of hot chicken/mushroom stock to the rice and stir often, until almost the stock is completely absorbed. Repeat with remaining stock until the rice is tender, but not mushy. If all of the stock has been used and the rice is still undercooked, add water 1 ladle at a time, until the rice is tender.
  • Remove the pan from the heat, stir in grated and season with salt and pepper as needed.
  • Heat a large saute pan over high heat. Add the remaining 3 tablespoons of oil and saute the mushrooms until browned and just cooked through. Season with salt & pepper, deglaze with the remaining 1/4 cup of wine and let the wine reduce completely.
  • If the risotto has thickened too much, add a touch more of the hot stock or water, until the proper consistency. (Perfect risotto is neither pasty nor soupy.)
  • Transfer the risotto to a serving dish and top with the sauteed mushrooms.
  • Top with chopped parsley, if desired.
  • Serve, as in Italy, as its own course, or serve it as a side dish to virtually any fish, chicken, pork, or beef dish.

Keyword Chardonnay, Chef Robert Bleifer, Lloyd Cellars, Mushrooms, Risotta

Chef Robert Bleifer’s Curried Chicken Salad Pairs Beautifully with Lloyd Chardonnay

Chef Bleifer Curried Chicken Salad
Photo courtesy of Institute of Culinary Education
Curry Up and Try This Delicious Food and Wine Pairing

As we transition from spring to summertime, outdoor dining and picnics can become a weekly event. Creating simple all-in-one dishes that hold up well to time and travel is a winning strategy. Chef Robert Bleifer’s Curried Chicken Salad is the perfect East-meets-West dish that can be served on bread, in a lettuce wrap, or over a fresh green salad. We hope you enjoy and remember to follow Chef Bleifer on Instagram at @chef_robear!

Tip: keep your curry on the milder side when pairing with wines.

Need more of our Lloyd Cellars Carneros Chardonnay? Click to order here!

Chef Bleifer Curried Chicken Salad

Chef Bleifer Curried Chicken Salad

Chef Robert Bleifer

Chef Robert Bleifer created this East-meets-West simple and classic recipe to pair with our Lloyd Cellars Carneros Chardonnay!

Course Main Course
Cuisine Indian

Ingredients

  

  • 1 tablespoon canola oil or safflower or sunflower
  • 2 teaspoons Madras curry powder
  • 1/4 cup mayonnaise
  • 2 ½ cups chopped cooked chicken leftover or rotisserie
  • 1 small apple chopped into ¼ inch pieces
  • 1/4 cup chopped toasted walnuts
  • 1 small stalk celery chopped into ¼ inch pieces (optional)
  • Salt & pepper to taste my chicken was very well seasoned, and I didn’t need to add additional salt
  • Bread and baby romaine for serving

Instructions

 

  • Add oil to a small saute pan, stir in curry powder and place over low heat. 

    Stir often for about 3 minutes, or until the curry mixture gets fragrant and just starts to bubble. 

    Pour the curry into a medium bowl and add mayo. 

    Stir in remaining ingredients and season with salt andpepper to taste.

    Serve with bread and greens.

Notes

Chef Bleifer Curried Chicken Salad

Keyword Chardonnay, Curried Chicken Salad, Lloyd Cellars

Former Food Network Exec Chef Rob Bleifer Partners w/Lloyd Cellars – Serves Up Savory Biscotti as Starter!

Che Bleifer Cameo - Savory Biscotti
Chef Robert Bleifer
Chef Rob Bleifer teases his Lloyd Cellars ‘Back to Fine Dining’ six-part recipe series with his Savory Biscotti

As part of our June 2021 celebration of getting ‘Back to fine dining’ (yes!), we’re excited to announce our partnership with Chef Robert Bleifer, who most recently served as Executive Chef & Vice President of Culinary Production for Food Network for 24-years. Chef Rob has created six recipe pairings to share with our Members and fans, which we’ll dole out in a six-part blog series now through June!

Chef Rob was responsible for everything from managing the kitchen of 18 Food Stylists and Recipe Developers to coordinating with Production teams, Chefs/Hosts, Guest Chefs, and much more. He was also an on-air presence, judging numerous Food Network Challenges, catering the three Food Network Wedding specials, and many other “cameo” appearances.

We invite you to follow Chef Rob on Instagram @chef_robear! He’s got a lot of new projects in works and you’re going to want to be the first to know!

FYI, sister winery Prescription Vineyards is also celebrating ‘Back to Fine Dining’ by being the exclusive wine sponsor for Tampa Bay Restaurant Week this June 17 through 27. Click here to learn more…

We’re going to jump-start Chef Rob’s series with something we’ve never seen before, a Savory Biscotti recipe to pair with our Lloyd Cellars Carneros Chardonnay. This certainly redefines the idea of ‘breakfast for dinner.’

Happy home cheffing!

Chef Bleifer's Savory Biscotti

Chef Bleifer Savory Biscotti

Sure, you love biscotti with your coffee in the morning, but now it's wine-thirty and you're still craving pastry. Chef Robert Bleifer comes to the rescue with his Savory Biscotti to pair with our Lloyd Cellars Carneros Chardonnay!

Course Appetizer
Cuisine Italian

Ingredients

  

  • 2 1/4 cups all-purpose flour
  • 1 teaspoon salt
  • 2 teaspoons baking powder
  • 1 tablespoon fresh thyme chopped (or 1 teaspoon dried thyme)
  • 2 teaspoons fresh rosemary chopped (or 1 teaspoon dried rosemary)
  • 4 large eggs
  • 2 tablespoons extra-virgin olive oil
  • 1/2 cup grated parm
  • 2 tablespoons honey

Instructions

 

  • Set an oven rack to the middle shelf and preheat oven to 350.
  • Line a cookie sheet with parchment.
  • In a large mixing bowl, whisk together, flour, salt, and baking powder.
  • In a medium bowl or large measuring cup, whisk eggs and then whisk in oil and cheese, herbs, and honey.
  • Add the egg mixture into the flour mixture and mix with a rubber spatula.
  • With floured hands, transfer the dough to a floured work-surface.
  • Roll into a log about 12 inches long and 4 inches wide (it will be flat).
  • Place the log on the cookie sheet and bake for about 20 minutes, until the dough is firm to the touch and lightly golden in color.
  • Cool the log on a rack and lower the oven temperature to 325.
  • With a serrated knife, cut the log into 1/4 inch wide cookies (slice straight across for shorter biscotti or at a 45 degree angle for longer biscotti.
  • Place the sliced biscotti cut-side down onto the cookie sheet and bake for an additional 15-20 minutes, or until dry and golden.
  • Cool on racks and serve immediately, or when fully cool, store in an air-tight cookie tin for several days.

Keyword Chardonnay, Chef Robert Bleifer, Lloyd Cellars, Savory Biscotti

Tasting Panel 94.5 Score for Lloyd Cellars 2019 Carneros Chardonnay!

Lloyd Cellars 2019 Carneros Chardonnay 94.5 Points

Lloyd Cellars 2019 Carneros Chardonnay
Lush notes of lemon cream pie add to the silky mouthfeel of this superlative white. A hint of sage, cinnamon, and jasmine make it exotic. Texturally generous with spiced sandalwood and voluptuous notes of chamomile and honey.
~ Meridith May, Publisher

Shop Now >>>

‘Beat the Heat’ to Save on Spring & Summer Shipping

'Beat the Heat' to Save on Spring and Summer Shipping

As the longer days of spring and summer approach, we begin to dream of outdoor gatherings with family, firing up the grill, and sipping our favorite wines on the patio.

Of course, with the change of seasons comes the heat. We share a reminder to order your wines now to avoid summer ‘heat holds’ and overnight shipping costs. The difference between Ground vs. Overnight shipping can mean several hundred dollars.

You can save even more by joining our Lloyd Cellars Membership.

As a Club Member, you’ll enjoy a 10% discount on your favorite wines for a commitment of 2 cases (24, 750ml bottles) purchased per year.

And you choose your wines!

>>> CLICK HERE to learn more and become a member <<<

Cheers to Spring & Summer Sipping!

To see all of Lloyd Cellars’ news features and recipes, Click Here.

To see all of Prescription Vineyards’ news and features, Click Here.

Winemaker Rob Lloyd to be Featured in The SOMM Journal & National Geographic Webinars

The SOMM Journal — in association with National Geographic and SommCon – Webinars

In the spirit of continuing education for beverage professionals and consumers, The SOMM Journal — in association with National Geographic and SommCon — invites our members and trade partners to participate in a complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest. The events are hosted virtually by winemakers from across the globe and broadcast live. Videos of the webinars are available on-demand soon after airing.

Winemaker Rob Lloyd will be featured in two of the eight webinars for 2021. For the May 11th webinar, Rob will be speaking to Sta. Rita Hills AVA where we source our Pinot Noir. In the fall, on September 14th, he’ll speak to the Carneros Region and our Chardonnay. We’ll be sharing registration details in the coming weeks!

To get on our mailing list for notifications for all news, recipes, and offers, scroll to the bottom of this page for our registration form.

May 11th 2021 @ 9:00am PT
National Geographic “Pinot Noir: Aspects from Delicacy to Durability Webinar, moderated by Master of Wine Andrea Robinson, in association with the Somm Foundation
Winemaker Rob Lloyd to Speak to Sta. Rita Hills Pinot Noir

September 14th 2021 @ 9:00am PT
National Geographic “Balancing Act: Chardonnay at its Best’ Webinar
in association with the Somm Foundation

Winemaker Rob Lloyd to Speak to Carneros Chardonnay


For the first time since 2011, National Geographic Books has fully updated The New Sotheby’s Wine Encyclopedia, the comprehensive guide for enophiles now in its sixth edition. The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books was the catalyst for the innovative approach and synergies among industry leaders in their categories.

This essential reference—long used as the go-to text for the prestigious Master Sommelier examination—is the most comprehensive guide to the world of wine, featuring authoritative information on related history, culture, geography, and more. (Source: Tasting Panel Magazine)

Get the Latest on Lloyd Cellars & Prescription Vineyards Market Support!

Lloyd Cellars Market Update

Lloyd Cellars and Prescription Vineyards have an exciting year planned for 2021. Here in our Market Update, we share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets and Bottle Shots.

Lloyd Cellars Collateral | Prescription Collateral

Additionally, we have a series of virtual events scheduled, including Webinars with National Geographic and The Somm Journal, an upcoming Sip Sip Hooray Podcast with Award-Winning Media Hosts Mary Babbit and Mary Orlin, all integrated with our ongoing Instagram Influencer campaigns with ApexDrop. These Instagram Influencer campaigns also feature our pop-culture partnerships with top chefs and musical artists.

Though in-market event planning is still fluid due to Covid, we are putting down markers and making appropriate plans to support our distributor and on- and off-premise partners. Please read on the for more details and links to our recent blog features!

Greg Moore, Director of Sales | Greg@LloydCellars.com | (415) 385-9658

Joel Quigley, Director of Marketing Communications | Joel@LloydCellars.com | (707) 495-0831


Recent Scores & Reviews

Lloyd Cellars 94 Point Scores

LLOYD CELLARS 2019 CHARDONNAY SCORES 94 POINTS – MAKES CHEERS MAG’S TOP 50

CELEBRATING 91 POINT PINOT NOIR SCORE FROM WINE ENTHUSIAST W/NEW BLUMER RECIPE!

2017 STA. RITA HILLS PINOT NOIR SCORES 94 POINTS WITH TASTING PANEL MAGAZINE

PRESCRIPTION CHARDONNAY SCORES GOLD – 91 POINTS AT SUNSET MAG INT’L COMPETITION!

WILFRED WONG SCORES PRESCRIPTION 2018 ALEXANDER VALLEY CAB 91 POINTS!


Lloyd Cellars Blog Features | Prescription Blog Features


The Somm Journal & National Geographic Webinars

The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographic and SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.

May 11th 2021 @ 9:00am PT
National Geographic “Pinot Noir: Aspects from Delicacy to Durability Webinar, moderated by Master of Wine Andrea Robinson, in association with the Somm Foundation
Winemaker Rob Lloyd to Speak to Sta. Rita Hills Pinot Noir

July 29th 2021 @ Time TBA
Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay
Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion

September 14th 2021 @ 9:00am PT
National Geographic “Balancing Act: Chardonnay at its Best’ Webinar
in association with the Somm Foundation

Winemaker Rob Lloyd to Speak to Carneros Chardonnay

Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial and social media


ApexDrop Instagram Influencer Campaigns

ApexDrop is a marketing firm that manages a network of thousands of Instagram Influencers. We produced three campaigns from October 2020 to February 2021, including our holiday campaign in partnership with Celebrity Chef, Author, and Artist Bob Blumer, to celebrate the holidays and his new cookbook Flavorbomb. Blumer has had three shows on the Food Network, has penned many award-winning cookbooks, and holds 8 Guinness World Book of Records.

We have scheduled three campaigns for 2021 running March through August. With each effort, we engage with 50 hand-selected Instagram Influencers. We set the theme, hashtags, and photo wish list. All User-Generated Content, including comments/reviews and photos, becomes the property of Lloyd Cellars for promotion through our Social Media Networks and beyond.

In addition to the robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Lloyd Cellars 2019 Chardonnay Scores 94 Points – Makes Cheers Mag’s Top 50

Cheers magazine scores Lloyd Chard 94 Points

‘Favorite Wines We Drank in 2020’ Article Scores Lloyd Cellars 2019 Carneros Chardonnay 94 Points

Cheers magazine wrote: We asked our panel of independent wine professionals to recall their favorite bottles they drank in the past year. As always, these selections include brief tasting notes, a grade and the wine’s retail price (which can vary from store to store and market to market). Unless noted otherwise, prices reflect 750-ml. bottles. Tasting notes: Ripe pear, apple and tropical fruits are potent, elegant and all over the nose and palate. Structure and balance are provided by rich vanilla notes, and the finish is powerful and luscious. Read more…

Click here to purchase from our online store!

Flavorbomb Your Holidays with Our Exclusive Gift Collection with Celeb Chef Bob Blumer!

Flavorbomb Your Holidays Collection
Our Flavorbomb Holiday Collection includes four wines with Blumer's new cookbook.
Our Flavorbomb Holiday Collection includes four wines with Blumer’s new cookbook. Read on…

From our family to yours, we hope you remain safe and healthy. Certainly, the holidays will be like nothing any of us have experienced before. During shelter-in-place, we’ve found ourselves cooking as a family more than ever. This is why we share a holiday gift collection that includes each of our four wines and the new cookbook, Flavorbomb by Gastronaut and Author Bob Blumer.

Blumer is also an eight-time Guinness World Record holder, creator and host of the television series Surreal Gourmet and Glutton for Punishment, and a producer and host of World’s Weirdest Restaurants. If you’re like us and not dining out like you used to, then this is the cookbook for you. It’s loaded with insider tips and recipes to achieve the widely addictive flavors served up by your favorite chefs and restaurants!

CLICK HERE to Order Your Flavorbomb Holiday Collection!

  • 1 bottle – 2018 Prescription Chardonnay, Clarksburg
  • 1 bottle – 2018 Prescription Cabernet Sauvignon, Alexander Valley (Inaugural release!)
  • 1 bottle – 2019 Lloyd Cellars Chardonnay, Carneros
  • 1 bottle – 2017 Lloyd Cellars Pinot Noir, Sta. Rita Hills
  • 1 book – FlavorBomb by Bob Blumer

Exclusive Gift Package: $170 with shipping included!

(WINE CLUB MEMBER DISCOUNTS APPLY / CANNOT BE COMBINED WITH OTHER OFFERS)
Holiday shipping deadlines. NOTE: Due to Covid, UPS has no guarantees this year, so order early!
Shipping Selection Christmas Deadline New Year’s Eve Deadline
Ground December 16 December 21
2-Day Air December 20 December 23
Next Day Air December 21 December 28

Or Visit Our Online Store to Stock Up on Your Favorite Wines for the Holidays!