The 2022 Chardonnay Classic is a weekend of indulgence curated by master sommeliers and acclaimed winemakers set in the beautiful Napa Valley. Lloyd Cellars will be pouring at the Grand Tasting on Saturday, May 21 from 2:30 pm to 4:30 pm. The overall program features iconic wine country experiences, gourmet lunches, luxury dinners, and unique tastings.
In its second year, The Chardonnay Classic stands to be the preeminent Chardonnay-focused wine event of the year. Bringing together the world’s finest vintners in exclusive invite-only participation. We will showcase the immense variety and expression of a single varietal. From light & crisp to rich & oaky, still to sparkling – we gather together vintners, industry experts, and enthusiasts alike to celebrate the incredible range of Chardonnay!
The Chardonnay Classic gathers together winemakers, industry professionals, and enthusiasts alike to more fully learn and appreciate the vast intricacies and expressions of a simple and humble grape. With a focus on educational sessions, grand tastings, and expertly crafted experiential dinners; we create an environment that fosters both business relationships and deep friendships that promote lasting community amongst all involved in creating and enjoying every bottle of wine.
Set in the beautiful Napa Valley at sister properties Meritage Resort & Spa and Vista Collina Resort, guests will indulge in the art of crafted luxury – from exquisite meals to rare vintages; the Chardonnay Classic is an experience you will never forget!
Prescription Vineyards sponsored three major events at South Beach Wine & Food Festival to reach consumers and trade in February
Lloyd Cellars and Prescription Vineyards are honored to work with so many great partners across the United States, from our distributors to event producers and through traditional, digital, and social media channels. In 2021, we launched our first national ad campaigns with Wine Spectator, Hemispheres (United Airlines magazine), The Tasting Panel, The Somm Journal, Austin Monthly, Creative Loafing Tampa Bay, iHeartRadio Central Florida, and San Antonio Current. 2022 will see our commitment to market support expand, with advertising and in-market visits that will include 30+ events in 17 cities.
National Advertising Campaigns
Our national ads are strategically placed to time with in-market events to drive awareness and visitation to our tasting positions. The February issue of Hemispheres focused on select Q1 and Q2 events.
Outreach to the On- & Off-Premise Trade
Combined with our traditional print campaign partners, we execute robust digital advertising and promotions with our media partners. To drive trade awareness, our partnerships with The Tasting Panel, The Somm Journal, and Wine Spectator, we utilize dedicated emails, newsletter features, and geo-targeting to create awareness and pull for our distributor partners.
The Drop on ApexDrop!
In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers averages a following of more than 750,000 followers. Over our last nine campaigns, with more scheduled for 2022, our total reach has surpassed 6 million with our Engagements reaching more than 180,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!
Our Vivino end-of-February 2022 dashboard shows a 69% surge in scans following the South Beach Wine & Food Festival with the Geodata showing Miami as a center of the action.
Vivino allows millions of consumers to instantly search for ratings and reviews. Its scan technology pulls up any bottle in its app so buyers can receive all the wine facts. From the winery perspective, the platform enables us to market to people scanning bottles of wines in our category, track consumer opinion of our wines through scores and review, while also providing geographical intel. Matching geographical scan numbers to in-market events helps us measure effectiveness. Our average rating for both Lloyd Cellars and Prescription Vineyards is 4.28 out of 5.
Recent The Tasting Panel & The Somm Journal Scores for Our New Releases
Enhanced by notes of chervil, oregano, and chamomile, a luscious lemon meringue eeks out at mid-palate. Crushed stone, white pepper and vibrant minerality – plus that spark of acidity – is just the right Rx for its great food-pairing abilities. 92
>>> Publisher’s Picks
Lloyd Cellars 2020 Chardonnay, Carneros ($40)
Creamy notes of toasted vanilla, with a surge of cookie dough, ripe melon, kiwi, and peanut brittle. The wine caresses with a sumptuous touch. 94
>>> Down the Aisle
Prescription Cellars 2019 Cabernet Sauvignon, Alexander Valley, Sonoma County ($30)
Grainy tannins fulfill a mission to coat the teeth with blueberry compote. The gushing, dynamo of a wine features plump plums, powdered cocoa, and blooming lavender. This Prescription is really an over-the-counter cure for disbelievers of Alexander Valley’s side effect of textural lushness. Winemaker Rob Lloyd over-delivers on some amazing medicine for the soul. 93
>>> Publisher’s Picks Section
Lloyd Cellars by Robert Lloyd 2019 Pinot Noir, Sta. Rita Hills, Santa Barbara County ($50)
Its carmine hue is deep and inviting, and scents of heather and a woodsy forest are sensual. Full and generous with a lather of huckleberry and dark chocolate coffee bean. Layers of tilled soil and dried flowers keep it exciting and complex. The brown-sugared cinnamon finish goes deep on the finish. 94
We Invite Our Partners to Follow the Action on Facebook & Instagram!
Prescription Vineyards was the exclusive wine sponsor for South Beach Wine & Food Festival’s ‘Steak & Whiskey’ event hosted by Celeb Chef Michael Symon in February
Lloyd Cellars and Prescription Vineyards are so excited for 2022 and getting back on the road to share our wines with our fans and new friends. Along with participating in many classic festivals such as South Beach Food & Festival, three California Wine Festivals (Dana Point, Carlsbad, and Santa Barbara), and Austin Food & Wine Festival, we’ll also be producing our own signature events in select cities. These celebrations include Friday-Eve Live, Ferments & Fashion, and Art of the Sip. You’ll see in our featured list below, we do have some TBA’s, which we’ll be filling in as more event partners are confirmed. If you have any questions concerning events, email us Info@LloydCellars.com. Cheers!
Join us for ‘Art of the Sip’ with San Antonio Current at Blue Star Contemporary Arts Gallery and take in an evening of art, special guest performer Alyson Alanzo, delicious bites, and wine by Lloyd Cellars and Prescription Vineyards. Scan the QR Code to RSVP or click here!
Presented by Cochon555, join Lloyd Cellars and Prescription Vineyards for Heritage Fire, a premiere, whole-animal, nationwide food and wine tour celebrating heritage breed livestock and heirloom produce. The daytime feast offers an endless array of sustainably sourced food from the region’s top family farms and local purveyors, prepared by some of the region’s best chefs. The Heritage Fire Tour is comprised of an array of live expressions and cultivates a long-term impact on heritage species. Both educational and inspirational messages are circulated among 10,000 guests; 250-plus chefs; 150-plus family farms and numerous culinary schools each year. Everyone loves a little friendly competition, and at Heritage Fire guests will vote for Best Bite of the Day, and the winner will be crowned Heritage Hero.
The Westin Bonaventure Hotel, Los Angeles
Get a 45-minute jump-start by purchasing VIP tickets to start grazing at 5:00 pm!
Join Lloyd Cellars for a romantic evening of rare wine tasting that begins with a champagne reception under the stars at Santa Barbara’s charming old-world Carousel House. Extremely limited reserve level wines are matched with gourmet appetizers from top local chefs, artisan cheeses, fresh fruits, olive oils, and more while live music keeps things super cool.
Prescription Vineyards and Lloyd Cellars invite you to the quintessential California wine tasting experience – sun, sea, food, wine, and music (we’re the stage sponsor!) – all come together at this sun-splashed wine fest at our brand new grassy, palm-lined venue, Sea Terrace Park. By 1:00 pm the event is in full swing at this Camelot-like white-topped tent village next to the sparkling Pacific Ocean. Wine lovers find hundreds of fine wines, regional craft brews, and a dizzying variety of foods to sample including artisanal cheeses, bread, olive oil, chocolates, and more! Upstream, a Caribbean steel band, maintains a happy beat to the day for this all-day feast for the senses.
Guests are invited to sip on Lloyd Cellars and other fine wines while tasting a variety of delicacies surrounded by the ocean at the beautiful Ritz- Carlton, Laguna Niguel. This is an elegant VIP event for true fine wine lovers, located in one of Orange County’s most beautiful coastal cities – Dana Point. The limited number of tickets sell out quickly (due to the rarity of the wines being poured). A champagne reception is just the prelude to an evening of sampling hard-to-find trophy wines to an adoring crowd dressed in their finest casual/elegant resort wear.
Bob Blumer has New Idiom for 2022: ‘When Pigs Swim Upstream’
As we wish all of our friends and family a Happy New Year, we also thought we’d wrap Bob Blumer’s ‘Pescatarian Holiday’ Recipe Series by committing the wonderful sin of adding bacon into the mix. It’s been seven weeks of this series – inspired by the Feast of the Seven Fishes and Winemaker Rob Lloyd’s pescatarian ways – so it’s only fair to our meat-eating fans to feed their need for some fatty goodness. Right?
This is the seventh and final installment of Blumer’s ‘Pescatarian Holiday’ 2021 recipes series with Lloyd Cellars. If you’d like to see all of his ‘Pescatarian Holiday’ recipes, we invite you to scroll through our Online Recipes section. Shop our Online Store or utilize our Store Locatorfor local shopping!
Rinse and pat dry fish inside and out. Drizzle cavity of trout with olive oil. Season with salt and pepper. Stuff cavity with 4 lemon slices and 2 sprigs of thyme.
Wrap trout with bacon like a mummy, using toothpicks to hold bacon in place. Each trout will require approximately 6 strips of bacon.
Grill for approximately 5 minutes per side, or until bacon is crispy and trout is cooked throughout. Resist moving fish around, but peek underneath to ensure that bacon isn’t burning. If necessary, modulate the heat so that the bacon doesn’t burn before the fish is cooked.
Notes
Level of difficulty: As easy as wrapping a gift, then putting it on the BBQActive prep/cooking time: 20 minutes Grilling time: 10 minutesPan version: Trout can be pan-seared in a dry pan over medium-high heat for approximately 5 minutes per side, or until cooked throughout.Advance work: Trout can be wrapped in bacon and refrigerated earlier in the day.
Tired of eating Holiday Leftovers? We recommend Bob Blumer’s Lobster Tacos to reset fatigued palates
Please, no more turkey and gravy and tryptophan crashes. Give me some energizing south-of-the-boarder zing to brighten a winter day – and pair it with the hedonistic pleasure of eating lobster. Now that’s a reset! The other bonus is that tacos are finger food, so how nice is a meal that doesn’t create another pile of dishes in the sink.
This is the sixth installment of Blumer’s ‘Pescatarian Holiday’ 2021 recipes series with Lloyd Cellars. If you’d like to see all of his ‘Pescatarian Holiday’ recipes, we invite you to scroll through our Online Recipes section. Shop our Online Store or utilize our Store Locatorfor local shopping!
3ouncesbest-available butter(about 3/4 of a stick)
1clovegarlicminced
½cupcilantrominced, divided
½jalapeno chiliideally red for color, stemmed, seeded and minced
zest of 1 lemon + 3 tablespoons juicedivided
zest of 1 orange
4medium sizeroughly 6-inches flour or corn tortillas
2ripe avocados
2green onionssliced finely
Your favorite salsa or hot sauce
1limequartered for serving
Instructions
Use a heavy sharp knife to cut the lobster tails in half. (Place your knife on the end where the flesh is exposed and cut down through to the tail.)
Brush the exposed flesh with oil and season with salt and pepper. Reserve.
In a small pan, over medium heat, melt butter. When it starts to bubble, add garlic, half of the cilantro, jalapeno, citrus zest and 1 tablespoon lemon juice. Stir for 1 minute, then remove from heat and reserve.
Half and pit avocados. In a medium bowl, mash avocado with 2 tablespoons lemon juice, the remaining cilantro and the green onion. Season to taste with salt and pepper. Reserve.
Preheat grill to medium/medium-high direct heat, or heat a heavy skillet to medium-high.
Place lobster tails cut-side down on grill or pan and cook for 4 minutes. Flip, and baste generously with butter mixture. Cook for 2 more minutes, or until tails are cooked throughout.
As the tails are cooking, burnish the tortillas on the grill or stovetop until toasted.
Spread avocado mixture and salsa over each of the tortillas, then place lobster tails, in their shells, overtop. Instruct the diners to pull their own lobster meat.
Notes
Either or: Serve 4 as an appetizer or 2 as a main
Shopping tip: Frozen lobster tails are not as expensive as you might imagine, and are available in the fish section of many large grocery stores.
