Lloyd Cellars and Prescription Vineyards invites you to experience LuxeHome’s ‘A Taste of CHILL, A Curated International Wine & Culinary Event’ in cooperation with Wine Spectator Magazine.
‘A Taste of CHILL’ will showcase some of the best in food, wine, and design in a select group of LuxeHome Boutiques, all in the name of charity. Since its inception in 2007, CHILL has raised over $2.1 million to support many of Chicago’s charitable organizations.
LLOYD CELLARS PAIRS WINE, FASHION & BEATS ON THE FAMED MICHIGAN AVENUE
We’re celebrating the return of our signature event, ‘Ferments & Fashion’ on November 9th at Sweeney Taud Studioz & Lifestyle Loft’s 3,000 square foot space on Michigan Avenue. We’ll be sipping wine and groovin’ to DJ beats as our featured designer (TBA) hosts a fashion trunk show. Reservations will be required.
Join us for ‘Art of the Sip’ with San Antonio Current at Blue Star Contemporary Arts Gallery and take in an evening of art, DJ Grooves, delicious bites, and wine by Lloyd Cellars and Prescription Vineyards. In the coming months, San Antonio Current will be accepting RSVPs to this second annual event, so save-the-date!
Presented by Cochon555, join Lloyd Cellars and Prescription Vineyards for Heritage Fire, a premiere, whole-animal, nationwide food and wine tour celebrating heritage breed livestock and heirloom produce. The daytime feast offers an endless array of sustainably sourced food from the region’s top family farms and local purveyors, prepared by some of the region’s best chefs. The Heritage Fire Tour is comprised of an array of live expressions and cultivates a long-term impact on heritage species. Both educational and inspirational messages are circulated among 10,000 guests; 250-plus chefs; 150-plus family farms and numerous culinary schools each year. Everyone loves a little friendly competition, and at Heritage Fire guests will vote for Best Bite of the Day, and the winner will be crowned Heritage Hero.
Venue and tickets coming soon…
Get a 45-minute jump-start by purchasing VIP tickets to start grazing at 5:00 pm!
Join Lloyd Cellars for a romantic evening of rare wine tasting that begins with a champagne reception under the stars at Santa Barbara’s charming old-world Carousel House. Extremely limited reserve level wines are matched with gourmet appetizers from top local chefs, artisan cheeses, fresh fruits, olive oils, and more while live music keeps things super cool.
Nasia Thomas was most recently seen Radio One in the Broadway Revival of CAROLINE or Change. She was also recently seen as Cathy in Out of The Box Theatrics streamed version of The Last Five Years. Broadway: Ain’t Too Proud: The Life and Times of the Temptations, and Little Eva in Beautiful: The Carole King Musical. National Tour: Beautiful. Regional: Ain’t Too Proud: The Life and Times of The Temptations (Berkeley Rep, Kennedy Center, Center Theatre Group, Mirvish- Toronto), Beauty and the Beast (TUTS),Smokey Joes Cafe, (MUNY) Hairspray, (MUNY). TV: The 4400 (Kenya) BFA MT Elon ‘15, The Governors School for the Arts ‘11. Thankful to her family, friends, teachers, mentors, and wonderful agents at DGRW for the endless sacrifices, support, and love. IG: @nasiathomas.
Lloyd Cellars and Prescription Vineyards are excited to join the cast of the fabulous Napa Valley wineries participating in the Second Season of Broadway & Vine, created and produced by Tony Award nominee Jacob Langfelder (Sea Wall/A Life). As Jacob says, “The road to Broadway & Vine is paved with a love for the Performing Arts, Culinary Arts, and Viticulture.”
Each of the four intimate showcases feature a Pre-Concert Wine Tasting Reception, Live Concert in the Vineyard, and Post-Concert 3-Course Vintner’s Dinner.
Prescription Vineyards and Lloyd Cellars invite you to the quintessential California wine tasting experience – sun, sea, food, wine, and music (we’re the stage sponsor!) – all come together at this sun-splashed wine fest at our brand new grassy, palm-lined venue, Sea Terrace Park. By 1:00 pm the event is in full swing at this Camelot-like white-topped tent village next to the sparkling Pacific Ocean. Wine lovers find hundreds of fine wines, regional craft brews, and a dizzying variety of foods to sample including artisanal cheeses, bread, olive oil, chocolates, and more! Upstream, a Caribbean steel band, maintains a happy beat to the day for this all-day feast for the senses.
Guests are invited to sip on Lloyd Cellars and other fine wines while tasting a variety of delicacies surrounded by the ocean at the beautiful Ritz- Carlton, Laguna Niguel. This is an elegant VIP event for true fine wine lovers, located in one of Orange County’s most beautiful coastal cities – Dana Point. The limited number of tickets sell out quickly (due to the rarity of the wines being poured). A champagne reception is just the prelude to an evening of sampling hard-to-find trophy wines to an adoring crowd dressed in their finest casual/elegant resort wear.
Prescription Vineyards sponsored three major events at South Beach Wine & Food Festival to reach consumers and trade in February
Lloyd Cellars and Prescription Vineyards are honored to work with so many great partners across the United States, from our distributors to event producers and through traditional, digital, and social media channels. In 2021, we launched our first national ad campaigns with Wine Spectator, Hemispheres (United Airlines magazine), The Tasting Panel, The Somm Journal, Austin Monthly, Creative Loafing Tampa Bay, iHeartRadio Central Florida, and San Antonio Current. 2022 will see our commitment to market support expand, with advertising and in-market visits that will include 30+ events in 17 cities.
National Advertising Campaigns
Our national ads are strategically placed to time with in-market events to drive awareness and visitation to our tasting positions. The February issue of Hemispheres focused on select Q1 and Q2 events.
Outreach to the On- & Off-Premise Trade
Combined with our traditional print campaign partners, we execute robust digital advertising and promotions with our media partners. To drive trade awareness, our partnerships with The Tasting Panel, The Somm Journal, and Wine Spectator, we utilize dedicated emails, newsletter features, and geo-targeting to create awareness and pull for our distributor partners.
The Drop on ApexDrop!
In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers averages a following of more than 750,000 followers. Over our last nine campaigns, with more scheduled for 2022, our total reach has surpassed 6 million with our Engagements reaching more than 180,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!
Our Vivino end-of-February 2022 dashboard shows a 69% surge in scans following the South Beach Wine & Food Festival with the Geodata showing Miami as a center of the action.
Vivino allows millions of consumers to instantly search for ratings and reviews. Its scan technology pulls up any bottle in its app so buyers can receive all the wine facts. From the winery perspective, the platform enables us to market to people scanning bottles of wines in our category, track consumer opinion of our wines through scores and review, while also providing geographical intel. Matching geographical scan numbers to in-market events helps us measure effectiveness. Our average rating for both Lloyd Cellars and Prescription Vineyards is 4.28 out of 5.
Recent The Tasting Panel & The Somm Journal Scores for Our New Releases
Enhanced by notes of chervil, oregano, and chamomile, a luscious lemon meringue eeks out at mid-palate. Crushed stone, white pepper and vibrant minerality – plus that spark of acidity – is just the right Rx for its great food-pairing abilities. 92
>>> Publisher’s Picks
Lloyd Cellars 2020 Chardonnay, Carneros ($40)
Creamy notes of toasted vanilla, with a surge of cookie dough, ripe melon, kiwi, and peanut brittle. The wine caresses with a sumptuous touch. 94
>>> Down the Aisle
Prescription Cellars 2019 Cabernet Sauvignon, Alexander Valley, Sonoma County ($30)
Grainy tannins fulfill a mission to coat the teeth with blueberry compote. The gushing, dynamo of a wine features plump plums, powdered cocoa, and blooming lavender. This Prescription is really an over-the-counter cure for disbelievers of Alexander Valley’s side effect of textural lushness. Winemaker Rob Lloyd over-delivers on some amazing medicine for the soul. 93
>>> Publisher’s Picks Section
Lloyd Cellars by Robert Lloyd 2019 Pinot Noir, Sta. Rita Hills, Santa Barbara County ($50)
Its carmine hue is deep and inviting, and scents of heather and a woodsy forest are sensual. Full and generous with a lather of huckleberry and dark chocolate coffee bean. Layers of tilled soil and dried flowers keep it exciting and complex. The brown-sugared cinnamon finish goes deep on the finish. 94
We Invite Our Partners to Follow the Action on Facebook & Instagram!
Prescription Vineyards was the exclusive wine sponsor for South Beach Wine & Food Festival’s ‘Steak & Whiskey’ event hosted by Celeb Chef Michael Symon in February
Lloyd Cellars and Prescription Vineyards are so excited for 2022 and getting back on the road to share our wines with our fans and new friends. Along with participating in many classic festivals such as South Beach Food & Festival, three California Wine Festivals (Dana Point, Carlsbad, and Santa Barbara), and Austin Food & Wine Festival, we’ll also be producing our own signature events in select cities. These celebrations include Friday-Eve Live, Ferments & Fashion, and Art of the Sip. You’ll see in our featured list below, we do have some TBA’s, which we’ll be filling in as more event partners are confirmed. If you have any questions concerning events, email us Info@LloydCellars.com. Cheers!
