From Top Chefs to Broadway Stars to Grammy Award-Winning Artists, Lloyd Cellars and Prescription Vineyards Pair Beloved Wines with Unforgettable Entertainment

Lloyd Cellars Events 2022

Rob and Bonnie Lloyd send their sincere thanks to all our fans for your support over the past decade and a half. This journey humbles them. Some of you may have noticed that beyond crafting uncompromising wines of distinction, Lloyd Cellars and Prescription Vineyards have embarked on a National Tour to support the arts and bring the best in unforgettable entertainment to the table.



In 2022, we will visit 19 cities, sponsoring and producing 38 events with top chefs, Broadway stars, and Grammy Award-winning artists. These events also showcase emerging talent in music, visual arts, film, and the culinary arts. Through this artistic culture, the Lloyd’s will channel this energy to support education and projects that fight hunger.

In June, Lloyd Cellars joins the cast of wineries supporting Broadway & Vine, whose mission is to provide mentorship, masterclass, and performance opportunities for students and pre-professional performing artists. At the same time, Prescription Vineyards is again the exclusive wine sponsor for Tampa Bay Restaurant Week, which supports Feeding Tampa Bay.

We have launched a new, robust online events calendar to help our fans follow and join in the delicious fun and philanthropy. We encourage everyone to subscribe to the calendar. Please take a moment to review our National Tour dates, and if you see an event near you or one that intersects with your future travel plans, please reach out to us at marcomm@lloydcellars.com and let us know you’re planning to attend. If you’re a member, we may have the opportunity to offer special access or ticket discounts to these very special experiences.

Cheers!

Joel Quigley, Director of Marketing Communications

Meet us at the corner of Broadway & Vine this Summer – Season Opener with Lea Michele!

Broadway & Vine Season Line Up

Lloyd Cellars and Prescription Vineyards are excited to join the cast of the fabulous Napa Valley wineries participating in the Second Season of Broadway & Vine, created and produced by Tony Award nominee Jacob Langfelder (Sea Wall/A Life). As Jacob says, “The road to Broadway & Vine is paved with a love for the Performing Arts, Culinary Arts, and Viticulture.”

Broadway and Vine was founded with a mission to provide mentorship, masterclass and performance opportunities for students and pre-professional performing artists.  The concert series’ first season launched in 2021 and quickly became a San Francisco Chronicle critics’ pick with performances by Tony winner Beth Leavel, Tony nominee Tony Yazbeck, Shoshana Bean, and Taylor Iman Jones.

Each of the four intimate showcases features a Pre-Concert Wine Tasting Reception, Live Concert in the Vineyard, and Post-Concert 3-Course Vintner’s Dinner. Scroll on for the full story…


GOLDEN GLOBE AND EMMY AWARD NOMINEE LEA MICHELE TO HEADLINE BROADWAY AND VINE’S 2022 CONCERT SERIES ON JUNE 7TH IN NAPA VALLEY

Wine Country’s Newest Concert, Wine, and Culinary Event Series will bring Broadway Stars to Carneros Resort and Tre Posti’s Vineyard

Napa, CA (April 27, 2022)Broadway and Vine, intersecting the best of Broadway with the best of Wine Country opens its second season with Lea Michele (GLEE, Spring Awakening).  The Golden Globe and Emmy Award nominee will make her Napa Valley performance debut at Carneros Resort’s Hilltop Vineyard on Tuesday, June 7th.  The monthly concert series will pair each Broadway performance with world class wine and culinary experiences in picturesque vineyard and resort settings.  Broadway and Vine, which was founded by Tony Award nominee Jacob Langfelder (Sea Wall/A Life), has a mission to provide mentorship, masterclass and performance opportunities for students and pre-professional performing artists. Tickets begin at $125 and are on sale now at www.broadwayandvine.org

The exclusive events continue throughout the summer at Tre Posti Vineyards with Broadway stars Nasia Thomas (Caroline, or Change, Ain’t Too Proud: The Temptations Musical), Jelani Remy (Ain’t Too Proud, Disney’s The Lion King) along withEmmy Winner Lance Horne on July 11th, Natalie Tenenbaum (David Byrne’s American Utopia) and Ciara Renée (Disney’s Frozen, Waitress, Pippin, Big Fish) on August 10th and Abby Mueller (SIX, Beautiful: The Carole King Musical, and Kinky Boots) with Sharon Kenny on September 20th. 

In addition to the concert experience, a limited number of exclusive VIP wine tasting and vintner dinner experiences will be available featuring Carneros Resort’s Executive Chef Jeffrey Jake, and Tre Posti Executive Chef Nash Cognetti, and award-winning wines from Arietta, Cervantes Family Vineyards, Larkmead, Lloyd Cellars, Olabisi Wines, Prescription Vineyards, Rombauer, Smith-Devereux, Titus Vineyards and more.

Please note: Arrival time varies based on ticket type.

ABOUT BROADWAY AND VINE:

Broadway and Vine was founded by Tony Award nominee Jacob Langfelder with a mission to provide mentorship, masterclass and performance opportunities for students and pre-professional performing artists. The concert series’ first season launched in 2021 and quickly became a San Francisco Chronicle critics’ pick with performances by Tony winner Beth Leavel, Tony nominee Tony Yazbeck, Shoshana Bean, and Taylor Iman Jones.   In addition to his stage and concert productions, Langfelder has worked with acclaimed chefs including Tom Colicchio, Jean-Georges Vongerichten and Daniel Boulud.  In Napa, he executive produced Festival Napa Valley, Taste of Napa, and has worked with dozens of wineries and resorts presenting luxury concert events. 

ABOUT LEA MICHELE

Lea Michele is an award-winning actress, singer and New York Times Best Selling author. She is best known for her role as “Rachel Berry” on Ryan Murphy’s critically acclaimed, Golden Globe- and SAG Award-winning series, “Glee.” In 2010, Michele was honored with an Emmy Award nomination for Outstanding Lead Actress in a Comedy Series and a Golden Globe nomination for Best Television Actress – Comedy. In 2012 and 2013, Michele won the TEEN CHOICE Award for Choice TV Actress: Comedy. In 2013, she also won a People’s Choice Award for Best TV Comedic Actress. At just eight years old, Lea Michele made her Broadway debut as “Young Cosette” in “Les Misérables.” Since then, Michele has shared the stage with Broadway greats Audra McDonald and Brian Stokes Mitchell in “Ragtime,” as well as Alfred Molina in the 20th anniversary production of “Fiddler on the Roof.” She also received raved reviews for her stage performance in the role of “Wendla” for the Tony Award-winning Broadway production of “Spring Awakening,” which earned her a Drama Desk Award nomination for Outstanding Actress in a Musical.

While appearing on television and stage, Michele’s love for music has been a focal point in her career. Michele has had the honor of singing for The President and performing at the Superbowl. She has released 4 albums, “FOREVER”, “Christmas in the City”, “Places” and “Louder” and has also traveled around the world on multiple concert tours including a joint tour with fellow Glee alum Darren Criss. Michele is also a best-selling author releasing “Brunette Ambition”, which was a New York Times Best Seller as well as her follow-up book, “You First”.  The Spring Awakening Documentary “Those You’ve Known” premieres on HBO Max on May 3rd.

Lloyd Cellars & Prescription Vineyards Q1 2022 Market Support Report!

Hemispheres In-Flight Ad
Prescription Vineyards sponsored three major events at South Beach Wine & Food Festival to reach consumers and trade in February

Lloyd Cellars and Prescription Vineyards are honored to work with so many great partners across the United States, from our distributors to event producers and through traditional, digital, and social media channels. In 2021, we launched our first national ad campaigns with Wine Spectator, Hemispheres (United Airlines magazine), The Tasting Panel, The Somm Journal, Austin Monthly, Creative Loafing Tampa Bay, iHeartRadio Central Florida, and San Antonio Current. 2022 will see our commitment to market support expand, with advertising and in-market visits that will include 30+ events in 17 cities.


National Advertising Campaigns

Our national ads are strategically placed to time with in-market events to drive awareness and visitation to our tasting positions. The February issue of Hemispheres focused on select Q1 and Q2 events.

Outreach to the On- & Off-Premise Trade

Combined with our traditional print campaign partners, we execute robust digital advertising and promotions with our media partners. To drive trade awareness, our partnerships with The Tasting Panel, The Somm Journal, and Wine Spectator, we utilize dedicated emails, newsletter features, and geo-targeting to create awareness and pull for our distributor partners.


The Drop on ApexDrop!

In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers averages a following of more than 750,000 followers. Over our last nine campaigns, with more scheduled for 2022, our total reach has surpassed 6 million with our Engagements reaching more than 180,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Consumer Egagement & Market Tracking with Vivino

Our Vivino end-of-February 2022 dashboard shows a 69% surge in scans following the South Beach Wine & Food Festival with the Geodata showing Miami as a center of the action.

Vivino allows millions of consumers to instantly search for ratings and reviews. Its scan technology pulls up any bottle in its app so buyers can receive all the wine facts. From the winery perspective, the platform enables us to market to people scanning bottles of wines in our category, track consumer opinion of our wines through scores and review, while also providing geographical intel. Matching geographical scan numbers to in-market events helps us measure effectiveness. Our average rating for both Lloyd Cellars and Prescription Vineyards is 4.28 out of 5.


Recent The Tasting Panel & The Somm Journal Scores for Our New Releases

>>> Down the Aisle

Prescription Cellars 2019 Chardonnay, Clarksburg ($20)

Enhanced by notes of chervil, oregano, and chamomile, a luscious lemon meringue eeks out at mid-palate. Crushed stone, white pepper and vibrant minerality – plus that spark of acidity – is just the right Rx for its great food-pairing abilities. 92

>>> Publisher’s Picks

Lloyd Cellars 2020 Chardonnay, Carneros ($40)

Creamy notes of toasted vanilla, with a surge of cookie dough, ripe melon, kiwi, and peanut brittle. The wine caresses with a sumptuous touch. 94

>>> Down the Aisle

Prescription Cellars 2019 Cabernet Sauvignon, Alexander Valley, Sonoma County ($30)

Grainy tannins fulfill a mission to coat the teeth with blueberry compote. The gushing, dynamo of a wine features plump plums, powdered cocoa, and blooming lavender. This Prescription is really an over-the-counter cure for disbelievers of Alexander Valley’s side effect of textural lushness. Winemaker Rob Lloyd over-delivers on some amazing medicine for the soul. 93

>>> Publisher’s Picks Section

Lloyd Cellars by Robert Lloyd 2019 Pinot Noir, Sta. Rita Hills, Santa Barbara County ($50) 

Its carmine hue is deep and inviting, and scents of heather and a woodsy forest are sensual. Full and generous with a lather of huckleberry and dark chocolate coffee bean. Layers of tilled soil and dried flowers keep it exciting and complex. The brown-sugared cinnamon finish goes deep on the finish. 94


We Invite Our Partners to Follow the Action on Facebook & Instagram!

Facebook.com/LloydCellars | Facebook.com/PrescriptionVineyards
Instagram.com/PrescriptionVineyards | Instagram.com/LloydCellars/

Lloyd Cellars & Prescription Vineyards 2022 National Tour & Events Schedule

South Beach Wine & Food Festival

Prescription Vineyards was the exclusive wine sponsor for South Beach Wine & Food Festival’s ‘Steak & Whiskey’ event hosted by Celeb Chef Michael Symon in February

Lloyd Cellars and Prescription Vineyards are so excited for 2022 and getting back on the road to share our wines with our fans and new friends. Along with participating in many classic festivals such as South Beach Food & Festival, three California Wine Festivals (Dana Point, Carlsbad, and Santa Barbara), and Austin Food & Wine Festival, we’ll also be producing our own signature events in select cities. These celebrations include Friday-Eve Live, Ferments & Fashion, and Art of the Sip. You’ll see in our featured list below, we do have some TBA’s, which we’ll be filling in as more event partners are confirmed. If you have any questions concerning events, email us Info@LloydCellars.com. Cheers!



Feb 3 – 6, 2022

Yountville Int’l Short Film Fest

Feb 3: Open Night Celebration

Feb 4: Cabernet Cinema VIP Screening


February 17, 2022 (Trade Event)

Rising Stars of the Wine World Webinar with The Somm Journal & NatGeo

Rob Lloyd featured in a presentation to 225+ sommeliers from the Somm Foundation


Feb 24 – 27, 2022

South Beach Wine & Food Festival

Feb 24: Steak & Whiskey with Chef Michael Symon

Feb 25: Wine Spectator Grand Trade Tasting

Feb 26: Consumer Grand Tasting feat. @ Wine



March 20 – 23, 2022

MUSEXPO: United Nations of Music

March 20: Opening Night Gala @ SIR Sound Stages, Hollywood

March 21: Monday Night VIP Wine Reception @ Castaway, Burbank

March 22: Tuesday Night VIP Wine Reception @ Castaway, Burbank


April 21 – 23, 2022

California Wine Festival – Dana Point (Silver & Stage Sponsor)

April 22: Sunset Rare & Reserve Tasting, Ritz Carlton

April 23: Beachside Wine Festival, Sea Terrace Park




California Wine Festival

May 19 – 21, 2022

California Wine Festival – Carlsbad (Silver & Stage Sponsor) May 19: Prescription Vineyards ‘Friday-Eve Live’@ TBA

May 20: Sunset Rare & Reserve @ Park Hyatt Aviara, The Gardens

May 21: Beachside Wine Festival @ Park Hyatt Aviara, Heron Lawn  


June 14 – 25, 2022

Tampa Bay Restaurant Week (Exclusive Wine Sponsor)

June 14: Meet the Chefs Dinner location TBA

June 15:  Prescription Vineyards Steak & Chardonnay Challenge location TBA

June: 16: Prescription Vineyards ‘Friday-Eve Live’ @ Epicurean Hotel feat. artist Carl Wockner


California Wine Festival

July 14 – 16, 2022

California Wine Festival – Santa Barbara (Silver & Stage Sponsor)

July 14: Lloyd Cellars ‘Art of the Sip’ @ TBA

July 15: Sunset Rare & Reserve @ Chase Palm Park Carousel House

July 16: Beachside Wine Festival @ Chase Palm Park Oceanside



September 8 – 10, 2022

Hispanic Heritage Month – Winston-Salem, North Carolina

Sept 8: Hispanic Heritage Month: ‘Art of the Sip’ at Milton Rhodes Center for the Arts

Sept 9: Greensboro Symphony Association
Wine Tasting

Sept 10: Opening Night Concert with Grammy-Winning Marlow Rosado @ Stevens Center UNCSA


October 2, 2022

Cochon555 Heritage Fire, Los Angeles

Oct 2: Cochon 555 – Heritage Fire @ TBA


October 20 – 23, 2022

San Jose Int’l Short Film Fest

Oct 20: Opening Night Celebration @ Santana Row

Oct 21: Filmmaker Wine Reception @ Santana Row

Oct 22: Film Fest Gala Night @ TBA



November 3 – 6, 2022

‘We Love Texas Tour II’

Nov 3: ‘Art of the Sip’ @ Blue Star Arts Gallery, San Antonio

Nov 4: Prescription Vineyards ‘Friday-Eve Live’ @ Venezuelan Cultural Center Feat. Musical Artist Isra

Nov 5 & 6: Austin Food & Wine Festival


November 9 – 10, 2022

‘Windy City Fall Tour II’

Nov 9: Lloyd Cellars ‘Ferments & Fashion’ @ Sweeney Tauds

Nov 10: A Taste of Chill – International Wine & Culinary Event with Wine Spectator @ Design Center Merch Mart


November 19 – 20, 2022

‘South Florida Fall Tour II’

Nov 19: Live with Marlow Rosado at CubaOcho

Nov 20: Cochon 555 Heritage Fire @ Biltmore, Coral Gables

In Pics: Lloyd Cellars new signature event ‘Ferments & Fashion’ in Chicago

Our Inaugural 'Ferments & Fashion' Mixer Brings Style and Smiles to Chicago's Bustling South Loop!
Lloyd Cellars launches new signature event 'Ferments & Fashion' in Chicago

Our Inaugural ‘Ferments & Fashion’ Mixer Brings Style and Smiles to Chicago’s Bustling South Loop!

Special thanks to Sweeney Taud StudioZ & Social Club for hosting us, to DJ Simmy for stepping in on the turntables, and of course vintage clothing stylist Derricka Cole for her paring vintage collection with our vintages. Check her out at @old_new_thrifted2. The following is a gallery that was captured by our friend and photographer Gina Gabero!

Lloyd Cellars launches new signature event ‘Ferments & Fashion’ in Chicago

Lloyd Cellars launches new signature event 'Ferments & Fashion' in Chicago

Lloyd Cellars Pairs Wine, Fashion & Beats on the Famed Michigan Avenue

We’re celebrating the launch of our new signature event, ‘Ferments & Fashion’ with our first gathering in Chicago on November 10th at Sweeney Taud Studioz & Lifestyle Loft’s new 3,000 square foot space on Michigan Avenue. The event takes place from 6:30pm to 9:00pm and reservations are required.

CLICK HERE to secure your spot!

While we’re in the Windy City we’ll also be participating in ‘Chill – A Curated International Wine & Culinary Event‘ in cooperation with the Wine Spectator on Thursday, November 11 at theMart in Chicago. If you plan to attend, we hope you’ll seek us out to say hello and taste! Now back to ‘Ferments & Fashion’…


The Evening’s Trunk Show Features Vintage Wear Stylist Derricka Cole

The new salon is a sight to see, just like the evening’s trunk show by vintage clothing stylist Derricka Cole. We love the idea of paring vintage to vintages. Check her out at @old_new_thrifted2.


Evie the Cool Set to Spin

Along with tasting Lloyd Cellars and Prescription Vineyards wines, we’ll be hosting light nosh and DJ grooves by Evie The Cool. Evie also runs @babesonlyfun, a non-profit woman’s organization dedicated to inspiring, empowering, and educating others through events, conversations, and workshops.


We Love the Sweeney Taud Studioz Culture

They ask, “Why not be a part of something more?” They don’t just want you to look good. They want you to feel good. Yet, most importantly, they want you to be good and be surrounded by others concerned with the wellness of yourself and others.

When you come to Sweeney Taud Studioz, it’s not just another service. It’s about investing in community and culture – one day at a time.

Lloyd Cellars & Prescription Vineyards Q3 Market Support!

Lloyd Cellars Q3 2021 Market Update

VIVINO Scan data illustrates 71% growth since the launch of our 2021 marketing and communications campaigns. Prescription Vineyards in-market programming continues with its exclusive ‘Friday-Eve Live’ wine and music showcases through the end of 2021 – both virtual and live.


In our Lloyd Cellars Market Update, we always share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets, and Bottle Shots.

~ Please read on for more marketing activities and links to our recent blog features! ~

Lloyd Cellars Collateral | Prescription Collateral

Greg Moore, Director of Sales | Greg@LloydCellars.com | (415) 385-9658

Joel Quigley, Director of Marketing Communications | Joel@LloydCellars.com | (707) 495-0831


The Somm Journal & Nat Geo Webinars

The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographic and SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.

July 29th 2021 @ 11am PT
Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay
Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion

September 14th 2021 @ 9:00am PT
National Geographic “Balancing Act: Chardonnay at its Best’ Webinar
in association with the Somm Foundation

Winemaker Rob Lloyd to Speak to Carneros Chardonnay

Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial, and social media


The Somm Journal and Nat Geo’s Post-Coverage of the Pinot Noir Webinar Featuring Rob Lloyd with Six Int’l Winemakers


‘Friday-Eve Live’ Goes Virtual for Our ‘Wine & Music to Rock Your World’ August Promotion

Friday-Eve Live August 2021 x2

‘Friday-Eve Live’ is a production of Lloyd Cellars and Prescription Vineyards, in partnership with A&R Worldwide and Passport Approved Radio and our family of musical artists.

‘The Imaginaries’ Perform August 12 | ‘Waiting for Smith’ Performs August 26


Lloyd Cellars & Prescription announce sponsorship of Hispanic Heritage Month, partnership with two-time Grammy Award-winning Latin artist, Marlow Rosado!

In support of Hispanic Heritage Month, Prescription is underwriting Marlow’s Colorful Sounds concert at Ramkat in Winston-Salem on September 30th in partnership with the Hispanic League. The North Carolina market visit also includes in-store consumer tasting in Winston-Salem and Charlotte.


Texas November In-Market Visit Fouces on Austin Food & Wine, with Promotional Partnerships and Events with Austin Monthly and San Antonio Current

Our November Texas in-market campaign, combining events, print and digital promotions, media lunches and dinners, and ApexDrop Instagram Influencer Holiday Campaign, is expected to generate several million impressions.

One-on-one consumer tastings at exclusive venues in Austin and San Antonio will create demand for our wines at retailers and restaurants throughout the Lone Star state!


The Drop on ApexDrop!

In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Recent Scores & Reviews

Lloyd Cellars Blog Features | Prescription Blog Features

Facebook.com/LloydCellars | Facebook.com/PrescriptionVineyards

Lloyd Cellars & Prescription Launch ‘Back to Fine Dining’ Parallel Promotions in June

Carl Wockner Headlines Friday-Eve Live in Tampa
Lloyd Cellars & Prescription Vineyards Launch 'Back to Fine Dining'  Parallel Promotions in June 2021

Lloyd Cellars Partners with Former Food Network Executive Rob Bleifer for Instagram Influencer Awareness Campaign, Recipe Blog Series

Prescription Vineyards Sponsors Tampa Bay Restaurant Week June 17 – 27, Launching New Wine & Music Showcase Event ‘Friday-Eve Live’ on Opening Night at Epicurean

(June 2nd, 2021, Napa Valley, CA) – Lloyd Cellars and Prescription Vineyards are returning to in-market work after fourteen months of sheltering in place. Lloyd Cellars, founded in 2008 by Rob and Bonnie Lloyd, felt that an important mission when getting back to market work is to bring awareness and support to restaurants as the nation begins to reopen.

“In our small way, we want to inspire people to get back to fine dining,” said winemaker Rob Lloyd. “If all the small, medium, and large wineries made this a priority, the wine industry could have a positive impact on a segment of our business that was the hardest hit.”

Lloyd Cellars has partnered with former Food Network Executive Chef Robert Bleifer to create delicious content for its June’ Back to Fine Dining’ Instagram Influencer campaign with Social Media agency, ApexDrop. In his 24-years at Food Network, Chef Bleifer was responsible for everything from managing the kitchen of 18 food stylists and recipe developers to coordinating with production teams, chefs and hosts, guest chefs, and much more. He was also an on-air presence, judging numerous Food Network Challenges, catering the three Food Network Wedding specials, and many other ‘cameo’ appearances. He’s now in the development stage of several new projects, including a book. Chef Bleifer can be followed on Instagram: @chef_robear.

In 2015, Rob and Bonnie founded their second label, Prescription Vineyards. Primarily focused on retail, Prescription Vineyards is presenting the opportunity for restaurants to feature its Clarksburg Chardonnay and Alexander Valley Cabernet Sauvignon on wine-by-the-glass menus. “We saw Tampa Bay Restaurant Week as a way present our wine-by-the-glass program in a high-profile way,” said Director of Sales, Greg Moore, “while also supporting and bringing awareness to restaurants and getting people back to the table. We’re excited to be the first exclusive wine sponsor in the 15-years that Creative Loafing Tampa has produced the event.”

As part of the in-market efforts, Prescription Vineyards is also launching a new consumer event, ‘Friday-Eve Live.’ Playing off the pop-culture phenomenon of people jump-starting their weekend by calling Thursday nights’ Friday Eve’, the event is part wine tasting, part musical showcase. ‘Friday-Eve Live’ will launch on the opening night of Tampa Bay Restaurant Week on Thursday, June 17th, in partnership with Creative Loafing Tampa and iHeartRadio/Central Florida, and hosted by Epicurean and Élevage SoHo Kitchen & Bar in Tampa, Florida. Tickets are $25 advance, $35 at door if available.

“iHeartMedia is excited to be a part of and attend ‘Friday-Eve Live’ on June 17 at Epicurean,” said April Easterly, Promotions Director at Rumba 106.5 and US 103.5. “As the kick-off to Tampa Bay

Restaurant Week, our very own Tampa Talents can’t wait to experience the great food and sips from the Bay. Katie Sommers on middays with 93.3 FLZ, and Ian Beckles, who is on evenings as Co-Host of Beckles and Recher on 95.3 WDAE, will be attending.”

Musical guest Carl Wockner was named the first and only Australian artist to win Top Honors at the International Acoustic Music Award’s 2015 (USA). He also scored in the top of the AAA category for the release of his album Crayon Days with producer Michael Flanders in Nashville, Tennessee. He was recently awarded “Musician of the Year 20/21” by Western Australia Prestige Awards. “Bonnie and I love music,” said Rob Lloyd, “and helping artists get back to work just feels right.”

A portion of Tampa Bay Restaurant Week proceeds benefit Feeding Tampa Bay!

Lloyd Cellars & Prescription Vineyards Q2 Market Support!

Prescription Vineyards is returning to in-market programming as the exclusive wine sponsor for Tampa Bay Restaurant Week happening June 17th - 27th, 2021. Here, in our Lloyd Cellars Market Update, we always share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets, and Bottle Shots.

Prescription Vineyards is returning to in-market programming as the exclusive wine sponsor for Tampa Bay Restaurant Week happening June 17th – 27th, 2021. A portion of the proceeds benefits Feeding Tampa Bay!

In our Lloyd Cellars Market Update, we always share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets, and Bottle Shots.

~ Please read on for more marketing activities and links to our recent blog features! ~

Lloyd Cellars Collateral | Prescription Collateral

Greg Moore, Director of Sales | Greg@LloydCellars.com | (415) 385-9658

Joel Quigley, Director of Marketing Communications | Joel@LloydCellars.com | (707) 495-0831


Chef Bleifer Partners with Lloyd Cellars

As part of our June 2021 celebration of getting back to fine dining (yes!), we’re excited to announce our partnership with Chef Robert Bleifer, who most recently served as Executive Chef and Vice President of Culinary Production for Food Network.

Chef Rob was responsible for everything from managing the kitchen of 18 Food Stylists and Recipe Developers to coordinating with Production teams, Chefs/Hosts, Guest Chefs, and much more. He was also an on-air presence, judging numerous Food Network Challenges, catering the 3 Food Network Wedding specials, and many other “cameo” appearances.

We invite you to follow Chef Rob = @chef_robear!


Sip Sip Hooray Podcast Interview with Winemaker Rob Lloyd is Live!

As we shared in our Q1 report for 2021, we have a series of virtual events scheduled throughout the year. Our Sip Sip Hooray Podcast with Award-Winning Media Hosts Mary Babbit and Mary Orlin, all integrated with our ongoing Instagram Influencer campaigns with ApexDrop, has posted for April. Check out the podcast featuring our very own Winemaker Rob Lloyd, who’ve they’ve dubbed the Chardonnay King!

Stay tuned for June when Chef Rob shares his recipe pairings with Lloyd Cellars wines and into the future as he announces exciting new projects from the culinary mind of Chef Robert Bleifer!

The Chardonnay King: Rob Lloyd, Lloyd Cellars – Ep. 27


The Drop on ApexDrop!

In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Recent Scores & Reviews

Lloyd Cellars and Prescription Vineyards Recent Scores from Tasting Panel Publisher Meridith May

LLOYD CELLARS 2019 CHARDONNAY SCORES 94 POINTS – MAKES CHEERS MAG’S TOP 50

TASTING PANEL MAG SCORES LLOYD CELLARS 2019 CHARDONNAY 94.5 POINTS

2018 CLARKSBURG CHARDONNAY SCORES 92 POINTS FROM TASTING PANEL

CELEBRATING 91 POINT PINOT NOIR SCORE FROM WINE ENTHUSIAST W/NEW BLUMER RECIPE!

2017 STA. RITA HILLS PINOT NOIR SCORES 94 POINTS WITH TASTING PANEL MAGAZINE

PRESCRIPTION CHARDONNAY SCORES GOLD – 91 POINTS AT SUNSET MAG INT’L COMPETITION!

WILFRED WONG SCORES PRESCRIPTION 2018 ALEXANDER VALLEY CAB 91 POINTS!

TASTING PANEL MAG SCORES PRESCRIPTION 2018 ALEXANDER VALLEY CAB 92 POINTS

Lloyd Cellars Blog Features | Prescription Blog Features

The Somm Journal & Nat Geo Webinars

The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographic and SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.

May 11th 2021 @ 9:00am PT
National Geographic “Pinot Noir: Aspects from Delicacy to Durability Webinar, moderated by Master of Wine Andrea Robinson, in association with the Somm Foundation
Winemaker Rob Lloyd to Speak to Sta. Rita Hills Pinot Noir

July 29th 2021 @ Time TBA
Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay
Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion

September 14th 2021 @ 9:00am PT
National Geographic “Balancing Act: Chardonnay at its Best’ Webinar
in association with the Somm Foundation

Winemaker Rob Lloyd to Speak to Carneros Chardonnay

Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial, and social media


Follow the Action on Facebook!

Facebook.com/LloydCellars | Facebook.com/PrescriptionVineyards

‘Beat the Heat’ to Save on Spring & Summer Shipping

'Beat the Heat' to Save on Spring and Summer Shipping

As the longer days of spring and summer approach, we begin to dream of outdoor gatherings with family, firing up the grill, and sipping our favorite wines on the patio.

Of course, with the change of seasons comes the heat. We share a reminder to order your wines now to avoid summer ‘heat holds’ and overnight shipping costs. The difference between Ground vs. Overnight shipping can mean several hundred dollars.

You can save even more by joining our Lloyd Cellars Membership.

As a Club Member, you’ll enjoy a 10% discount on your favorite wines for a commitment of 2 cases (24, 750ml bottles) purchased per year.

And you choose your wines!

>>> CLICK HERE to learn more and become a member <<<

Cheers to Spring & Summer Sipping!

To see all of Lloyd Cellars’ news features and recipes, Click Here.

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