Lloyd Cellars & Prescription Vineyards Q3 Market Support!

Lloyd Cellars Q3 2021 Market Update

VIVINO Scan data illustrates 71% growth since the launch of our 2021 marketing and communications campaigns. Prescription Vineyards in-market programming continues with its exclusive ‘Friday-Eve Live’ wine and music showcases through the end of 2021 – both virtual and live.


In our Lloyd Cellars Market Update, we always share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets, and Bottle Shots.

~ Please read on for more marketing activities and links to our recent blog features! ~

Lloyd Cellars Collateral | Prescription Collateral

Greg Moore, Director of Sales | Greg@LloydCellars.com | (415) 385-9658

Joel Quigley, Director of Marketing Communications | Joel@LloydCellars.com | (707) 495-0831


The Somm Journal & Nat Geo Webinars

The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographic and SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.

July 29th 2021 @ 11am PT
Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay
Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion

September 14th 2021 @ 9:00am PT
National Geographic “Balancing Act: Chardonnay at its Best’ Webinar
in association with the Somm Foundation

Winemaker Rob Lloyd to Speak to Carneros Chardonnay

Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial, and social media


The Somm Journal and Nat Geo’s Post-Coverage of the Pinot Noir Webinar Featuring Rob Lloyd with Six Int’l Winemakers


‘Friday-Eve Live’ Goes Virtual for Our ‘Wine & Music to Rock Your World’ August Promotion

Friday-Eve Live August 2021 x2

‘Friday-Eve Live’ is a production of Lloyd Cellars and Prescription Vineyards, in partnership with A&R Worldwide and Passport Approved Radio and our family of musical artists.

‘The Imaginaries’ Perform August 12 | ‘Waiting for Smith’ Performs August 26


Lloyd Cellars & Prescription announce sponsorship of Hispanic Heritage Month, partnership with two-time Grammy Award-winning Latin artist, Marlow Rosado!

In support of Hispanic Heritage Month, Prescription is underwriting Marlow’s Colorful Sounds concert at Ramkat in Winston-Salem on September 30th in partnership with the Hispanic League. The North Carolina market visit also includes in-store consumer tasting in Winston-Salem and Charlotte.


Texas November In-Market Visit Fouces on Austin Food & Wine, with Promotional Partnerships and Events with Austin Monthly and San Antonio Current

Our November Texas in-market campaign, combining events, print and digital promotions, media lunches and dinners, and ApexDrop Instagram Influencer Holiday Campaign, is expected to generate several million impressions.

One-on-one consumer tastings at exclusive venues in Austin and San Antonio will create demand for our wines at retailers and restaurants throughout the Lone Star state!


The Drop on ApexDrop!

In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Recent Scores & Reviews

Lloyd Cellars Blog Features | Prescription Blog Features

Facebook.com/LloydCellars | Facebook.com/PrescriptionVineyards

Lloyd Cellars & Prescription Launch ‘Back to Fine Dining’ Parallel Promotions in June

Carl Wockner Headlines Friday-Eve Live in Tampa
Lloyd Cellars & Prescription Vineyards Launch 'Back to Fine Dining'  Parallel Promotions in June 2021

Lloyd Cellars Partners with Former Food Network Executive Rob Bleifer for Instagram Influencer Awareness Campaign, Recipe Blog Series

Prescription Vineyards Sponsors Tampa Bay Restaurant Week June 17 – 27, Launching New Wine & Music Showcase Event ‘Friday-Eve Live’ on Opening Night at Epicurean

(June 2nd, 2021, Napa Valley, CA) – Lloyd Cellars and Prescription Vineyards are returning to in-market work after fourteen months of sheltering in place. Lloyd Cellars, founded in 2008 by Rob and Bonnie Lloyd, felt that an important mission when getting back to market work is to bring awareness and support to restaurants as the nation begins to reopen.

“In our small way, we want to inspire people to get back to fine dining,” said winemaker Rob Lloyd. “If all the small, medium, and large wineries made this a priority, the wine industry could have a positive impact on a segment of our business that was the hardest hit.”

Lloyd Cellars has partnered with former Food Network Executive Chef Robert Bleifer to create delicious content for its June’ Back to Fine Dining’ Instagram Influencer campaign with Social Media agency, ApexDrop. In his 24-years at Food Network, Chef Bleifer was responsible for everything from managing the kitchen of 18 food stylists and recipe developers to coordinating with production teams, chefs and hosts, guest chefs, and much more. He was also an on-air presence, judging numerous Food Network Challenges, catering the three Food Network Wedding specials, and many other ‘cameo’ appearances. He’s now in the development stage of several new projects, including a book. Chef Bleifer can be followed on Instagram: @chef_robear.

In 2015, Rob and Bonnie founded their second label, Prescription Vineyards. Primarily focused on retail, Prescription Vineyards is presenting the opportunity for restaurants to feature its Clarksburg Chardonnay and Alexander Valley Cabernet Sauvignon on wine-by-the-glass menus. “We saw Tampa Bay Restaurant Week as a way present our wine-by-the-glass program in a high-profile way,” said Director of Sales, Greg Moore, “while also supporting and bringing awareness to restaurants and getting people back to the table. We’re excited to be the first exclusive wine sponsor in the 15-years that Creative Loafing Tampa has produced the event.”

As part of the in-market efforts, Prescription Vineyards is also launching a new consumer event, ‘Friday-Eve Live.’ Playing off the pop-culture phenomenon of people jump-starting their weekend by calling Thursday nights’ Friday Eve’, the event is part wine tasting, part musical showcase. ‘Friday-Eve Live’ will launch on the opening night of Tampa Bay Restaurant Week on Thursday, June 17th, in partnership with Creative Loafing Tampa and iHeartRadio/Central Florida, and hosted by Epicurean and Élevage SoHo Kitchen & Bar in Tampa, Florida. Tickets are $25 advance, $35 at door if available.

“iHeartMedia is excited to be a part of and attend ‘Friday-Eve Live’ on June 17 at Epicurean,” said April Easterly, Promotions Director at Rumba 106.5 and US 103.5. “As the kick-off to Tampa Bay

Restaurant Week, our very own Tampa Talents can’t wait to experience the great food and sips from the Bay. Katie Sommers on middays with 93.3 FLZ, and Ian Beckles, who is on evenings as Co-Host of Beckles and Recher on 95.3 WDAE, will be attending.”

Musical guest Carl Wockner was named the first and only Australian artist to win Top Honors at the International Acoustic Music Award’s 2015 (USA). He also scored in the top of the AAA category for the release of his album Crayon Days with producer Michael Flanders in Nashville, Tennessee. He was recently awarded “Musician of the Year 20/21” by Western Australia Prestige Awards. “Bonnie and I love music,” said Rob Lloyd, “and helping artists get back to work just feels right.”

A portion of Tampa Bay Restaurant Week proceeds benefit Feeding Tampa Bay!

Lloyd Cellars & Prescription Vineyards Q2 Market Support!

Prescription Vineyards is returning to in-market programming as the exclusive wine sponsor for Tampa Bay Restaurant Week happening June 17th - 27th, 2021. Here, in our Lloyd Cellars Market Update, we always share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets, and Bottle Shots.

Prescription Vineyards is returning to in-market programming as the exclusive wine sponsor for Tampa Bay Restaurant Week happening June 17th – 27th, 2021. A portion of the proceeds benefits Feeding Tampa Bay!

In our Lloyd Cellars Market Update, we always share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets, and Bottle Shots.

~ Please read on for more marketing activities and links to our recent blog features! ~

Lloyd Cellars Collateral | Prescription Collateral

Greg Moore, Director of Sales | Greg@LloydCellars.com | (415) 385-9658

Joel Quigley, Director of Marketing Communications | Joel@LloydCellars.com | (707) 495-0831


Chef Bleifer Partners with Lloyd Cellars

As part of our June 2021 celebration of getting back to fine dining (yes!), we’re excited to announce our partnership with Chef Robert Bleifer, who most recently served as Executive Chef and Vice President of Culinary Production for Food Network.

Chef Rob was responsible for everything from managing the kitchen of 18 Food Stylists and Recipe Developers to coordinating with Production teams, Chefs/Hosts, Guest Chefs, and much more. He was also an on-air presence, judging numerous Food Network Challenges, catering the 3 Food Network Wedding specials, and many other “cameo” appearances.

We invite you to follow Chef Rob = @chef_robear!


Sip Sip Hooray Podcast Interview with Winemaker Rob Lloyd is Live!

As we shared in our Q1 report for 2021, we have a series of virtual events scheduled throughout the year. Our Sip Sip Hooray Podcast with Award-Winning Media Hosts Mary Babbit and Mary Orlin, all integrated with our ongoing Instagram Influencer campaigns with ApexDrop, has posted for April. Check out the podcast featuring our very own Winemaker Rob Lloyd, who’ve they’ve dubbed the Chardonnay King!

Stay tuned for June when Chef Rob shares his recipe pairings with Lloyd Cellars wines and into the future as he announces exciting new projects from the culinary mind of Chef Robert Bleifer!

The Chardonnay King: Rob Lloyd, Lloyd Cellars – Ep. 27


The Drop on ApexDrop!

In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Recent Scores & Reviews

Lloyd Cellars and Prescription Vineyards Recent Scores from Tasting Panel Publisher Meridith May

LLOYD CELLARS 2019 CHARDONNAY SCORES 94 POINTS – MAKES CHEERS MAG’S TOP 50

TASTING PANEL MAG SCORES LLOYD CELLARS 2019 CHARDONNAY 94.5 POINTS

2018 CLARKSBURG CHARDONNAY SCORES 92 POINTS FROM TASTING PANEL

CELEBRATING 91 POINT PINOT NOIR SCORE FROM WINE ENTHUSIAST W/NEW BLUMER RECIPE!

2017 STA. RITA HILLS PINOT NOIR SCORES 94 POINTS WITH TASTING PANEL MAGAZINE

PRESCRIPTION CHARDONNAY SCORES GOLD – 91 POINTS AT SUNSET MAG INT’L COMPETITION!

WILFRED WONG SCORES PRESCRIPTION 2018 ALEXANDER VALLEY CAB 91 POINTS!

TASTING PANEL MAG SCORES PRESCRIPTION 2018 ALEXANDER VALLEY CAB 92 POINTS

Lloyd Cellars Blog Features | Prescription Blog Features

The Somm Journal & Nat Geo Webinars

The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographic and SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.

May 11th 2021 @ 9:00am PT
National Geographic “Pinot Noir: Aspects from Delicacy to Durability Webinar, moderated by Master of Wine Andrea Robinson, in association with the Somm Foundation
Winemaker Rob Lloyd to Speak to Sta. Rita Hills Pinot Noir

July 29th 2021 @ Time TBA
Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay
Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion

September 14th 2021 @ 9:00am PT
National Geographic “Balancing Act: Chardonnay at its Best’ Webinar
in association with the Somm Foundation

Winemaker Rob Lloyd to Speak to Carneros Chardonnay

Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial, and social media


Follow the Action on Facebook!

Facebook.com/LloydCellars | Facebook.com/PrescriptionVineyards

‘Beat the Heat’ to Save on Spring & Summer Shipping

'Beat the Heat' to Save on Spring and Summer Shipping

As the longer days of spring and summer approach, we begin to dream of outdoor gatherings with family, firing up the grill, and sipping our favorite wines on the patio.

Of course, with the change of seasons comes the heat. We share a reminder to order your wines now to avoid summer ‘heat holds’ and overnight shipping costs. The difference between Ground vs. Overnight shipping can mean several hundred dollars.

You can save even more by joining our Lloyd Cellars Membership.

As a Club Member, you’ll enjoy a 10% discount on your favorite wines for a commitment of 2 cases (24, 750ml bottles) purchased per year.

And you choose your wines!

>>> CLICK HERE to learn more and become a member <<<

Cheers to Spring & Summer Sipping!

To see all of Lloyd Cellars’ news features and recipes, Click Here.

To see all of Prescription Vineyards’ news and features, Click Here.

Get the Latest on Lloyd Cellars & Prescription Vineyards Market Support!

Lloyd Cellars Market Update

Lloyd Cellars and Prescription Vineyards have an exciting year planned for 2021. Here in our Market Update, we share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets and Bottle Shots.

Lloyd Cellars Collateral | Prescription Collateral

Additionally, we have a series of virtual events scheduled, including Webinars with National Geographic and The Somm Journal, an upcoming Sip Sip Hooray Podcast with Award-Winning Media Hosts Mary Babbit and Mary Orlin, all integrated with our ongoing Instagram Influencer campaigns with ApexDrop. These Instagram Influencer campaigns also feature our pop-culture partnerships with top chefs and musical artists.

Though in-market event planning is still fluid due to Covid, we are putting down markers and making appropriate plans to support our distributor and on- and off-premise partners. Please read on the for more details and links to our recent blog features!

Greg Moore, Director of Sales | Greg@LloydCellars.com | (415) 385-9658

Joel Quigley, Director of Marketing Communications | Joel@LloydCellars.com | (707) 495-0831


Recent Scores & Reviews

Lloyd Cellars 94 Point Scores

LLOYD CELLARS 2019 CHARDONNAY SCORES 94 POINTS – MAKES CHEERS MAG’S TOP 50

CELEBRATING 91 POINT PINOT NOIR SCORE FROM WINE ENTHUSIAST W/NEW BLUMER RECIPE!

2017 STA. RITA HILLS PINOT NOIR SCORES 94 POINTS WITH TASTING PANEL MAGAZINE

PRESCRIPTION CHARDONNAY SCORES GOLD – 91 POINTS AT SUNSET MAG INT’L COMPETITION!

WILFRED WONG SCORES PRESCRIPTION 2018 ALEXANDER VALLEY CAB 91 POINTS!


Lloyd Cellars Blog Features | Prescription Blog Features


The Somm Journal & National Geographic Webinars

The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographic and SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.

May 11th 2021 @ 9:00am PT
National Geographic “Pinot Noir: Aspects from Delicacy to Durability Webinar, moderated by Master of Wine Andrea Robinson, in association with the Somm Foundation
Winemaker Rob Lloyd to Speak to Sta. Rita Hills Pinot Noir

July 29th 2021 @ Time TBA
Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay
Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion

September 14th 2021 @ 9:00am PT
National Geographic “Balancing Act: Chardonnay at its Best’ Webinar
in association with the Somm Foundation

Winemaker Rob Lloyd to Speak to Carneros Chardonnay

Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial and social media


ApexDrop Instagram Influencer Campaigns

ApexDrop is a marketing firm that manages a network of thousands of Instagram Influencers. We produced three campaigns from October 2020 to February 2021, including our holiday campaign in partnership with Celebrity Chef, Author, and Artist Bob Blumer, to celebrate the holidays and his new cookbook Flavorbomb. Blumer has had three shows on the Food Network, has penned many award-winning cookbooks, and holds 8 Guinness World Book of Records.

We have scheduled three campaigns for 2021 running March through August. With each effort, we engage with 50 hand-selected Instagram Influencers. We set the theme, hashtags, and photo wish list. All User-Generated Content, including comments/reviews and photos, becomes the property of Lloyd Cellars for promotion through our Social Media Networks and beyond.

In addition to the robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Flavorbomb Your Holidays with Our Exclusive Gift Collection with Celeb Chef Bob Blumer!

Flavorbomb Your Holidays Collection
Our Flavorbomb Holiday Collection includes four wines with Blumer's new cookbook.
Our Flavorbomb Holiday Collection includes four wines with Blumer’s new cookbook. Read on…

From our family to yours, we hope you remain safe and healthy. Certainly, the holidays will be like nothing any of us have experienced before. During shelter-in-place, we’ve found ourselves cooking as a family more than ever. This is why we share a holiday gift collection that includes each of our four wines and the new cookbook, Flavorbomb by Gastronaut and Author Bob Blumer.

Blumer is also an eight-time Guinness World Record holder, creator and host of the television series Surreal Gourmet and Glutton for Punishment, and a producer and host of World’s Weirdest Restaurants. If you’re like us and not dining out like you used to, then this is the cookbook for you. It’s loaded with insider tips and recipes to achieve the widely addictive flavors served up by your favorite chefs and restaurants!

CLICK HERE to Order Your Flavorbomb Holiday Collection!

  • 1 bottle – 2018 Prescription Chardonnay, Clarksburg
  • 1 bottle – 2018 Prescription Cabernet Sauvignon, Alexander Valley (Inaugural release!)
  • 1 bottle – 2019 Lloyd Cellars Chardonnay, Carneros
  • 1 bottle – 2017 Lloyd Cellars Pinot Noir, Sta. Rita Hills
  • 1 book – FlavorBomb by Bob Blumer

Exclusive Gift Package: $170 with shipping included!

(WINE CLUB MEMBER DISCOUNTS APPLY / CANNOT BE COMBINED WITH OTHER OFFERS)
Holiday shipping deadlines. NOTE: Due to Covid, UPS has no guarantees this year, so order early!
Shipping Selection Christmas Deadline New Year’s Eve Deadline
Ground December 16 December 21
2-Day Air December 20 December 23
Next Day Air December 21 December 28

Or Visit Our Online Store to Stock Up on Your Favorite Wines for the Holidays!

LLOYD CELLARS & PRESCRIPTION STRIKE GOLD AT SUNSET INTERNATIONAL WINE COMPETITION

Lloyd Cellars Scores Double Gold 97 Points

LLOYD CELLARS AND PRESCRIPTION VINEYARDS ARE HONORED TO ANNOUNCE OUR ‘CHARDONNAY-POWERED’ SCORES FROM THE SUNSET INTERNATIONAL WINE COMPETITION!

Sunset is the leading media source of the Western lifestyle. Its International Wine Competition makes its winning wines part of the most influential wine program in the country. The competition’s judges are some of the most experienced wine professionals in the West, including many Master Sommeliers and Masters of Wine.


Lloyd Cellars 2018 Carneros Chardonnay Scores Double Gold – 97 Points

Lloyd Cellars 2018 Carneros Chardonnay 100% Chardonnay is sourced predominately from Sangiacomo Vineyards’ Kiser, Home and Green Acre Blocks with a small amount of fruit from the Truchard Vineyard. The wine is barrel fermented and aged for ten months in American oak, and left on the lees right until bottling. > DOUBLE GOLD 97 POINTS!


Prescription Vineyards 2018 Clarksburg Chardonnay Scores Gold – 91 Points

Prescription Vineyards 2018 Clarksburg Chardonnay is 100% Chardonnay sourced from James Reamer in Clarksburg, CA. The wine shows lively aromatics of high-toned citrus, lemon peel, tropical fruits and fresh cream lead into a refreshing and mouthwatering palate. Flavors of guava, papaya, key lime and crème brulée flow throughout a long, smooth, mineral-laced finish. > GOLD 91 POINTS!