Somm Journal, February – March 2022
Joel Quigley, Director of communications and marketing for California brands Lloyd Cellars and Prescription Wines, is feeling celebratory these days. The latter label recently inked a deal with Republic National Distributing Company (RNDC) for distribution in Texas, a state that ranks fourth in U.S. wine consumption behind California, Florida, and New York. And Quigley knows that Texans, speaking broadly, have a taste for lush, bright Chardonnays and juicy, velvety Cabernet Sauvignons—which is just what the doctor ordered, as those flavor profiles happen to be Prescription’s specialties.
