HOSTED BY CELEB CHEF & COOKBOOK AUTHOR BOB BLUMER AT HIS HOLLYWOOD HILLS HOME
Inspired by 2021’s exclusive ‘Friday-Eve Live’ event at Bob Blumer’s Hollywood Hills home, Blumer, the Lloyd Cellars team, and music partners A&R Worldwide have created an annual invite-only event that brings together the perfect trilogy of lux wine, culinary wizardry, and musical showcase against the stunning backdrop of the iconic Hollywood sign.
If you’re in the entertainment business, culinary world, or a member of the media, email us to request an invite to attend this private one-of-kind music and culinary mash-up!
There’s a reason the Tiburon Wine Festival is one of the Bay Area’s most popular wine events. The Wines Featuring wines from both established and small-production wineries, the Tiburon Wine festival provides a rare opportunity to experience new wines and savor old favorites. Taste wines from Napa, Sonoma, and as far afield as Italy and Hungary. The Food Great local restaurants and food purveyors! Woodlands Market, Luna Blu, Pizza Antica, Sam’s Anchor Cafe, Servino Ristorante, Tiburon Tavern, Chili Palace, Lolas Taqueria, and Three Sisters Artisanal Meats.
Point Tiburon Plaza
1701 Tiburon Blvd. Tiburon,
Join Lloyd Cellars for a romantic evening of rare wine tasting that begins with a champagne reception at the Paséa Hotel & Spa Sapphire Ballroom.
This is an elegant VIP event for true fine wine lovers. The limited number of tickets sell out quickly (due to the rarity of the wines poured). A champagne reception is just the prelude to an evening of sampling hard-to-find trophy wines, some already out of circulation and impossible to find, are poured to an adoring crowd dressed in their finest casual/elegant resort wear.
Top regional chefs will serve hot and cold appetizers while live music keeps things cool. Paséa Hotel & Spa provides the perfect oceanfront destination for this night of fantastic wine and food.
Extremely limited reserve-level wines are matched with gourmet appetizers from top local chefs, artisan cheeses, fresh fruits, olive oils, and more, while live music keeps things super cool.
Join Lloyd Cellars for a romantic evening of rare wine tasting that begins with a champagne reception under the stars at Santa Barbara’s charming old-world Carousel House. Extremely limited reserve-level wines are matched with gourmet appetizers from top local chefs, artisan cheeses, fresh fruits, olive oils, and more, while live music keeps things super cool.
A SAN JOES INT’L SHORT FILM FESTIVAL VIP MIXER & TASTING
At Vintage Wine Merchants, Santana Row
377 Santana Row, Suite 1135
Prescription Vineyards is celebrating our multi-year sponsorship of the San Jose Int’l Short Film Festivaland our recent feature article in The Somm Journal magazine. The ‘Aerating the Sun’ story and interview with Winemaker Rob Lloyd highlight why our Chardonnay makes such an excellent wine for restaurant By-the-Glass (BTG) programs.
Issei also pairs our Prescription Vineyard’s Clarksburg Chardonnay with the kitchen’s ‘Mortadell-Burrata Pizza,’ so it seemed apropos to serve up hosted bites of this delicious pie during the event. To round out the experience, we’ll also share tastes of our Lloyd Cellars Carneros Chardonnay and Sta. Rita Hills Pinot Noir. The event will be a great opportunity to pre-stock your wine cellar for the upcoming holiday 2022 season!
Lloyd Cellars and Prescription Vineyards are honored to work with so many great partners across the United States, from our distributors to event producers and through traditional, digital, and social media channels. In 2021, we launched our first national ad campaigns with Wine Spectator, Hemispheres (United Airlines magazine), The Tasting Panel, The Somm Journal, Austin Monthly, Creative Loafing Tampa Bay, iHeartRadio Central Florida, and San Antonio Current. 2022 will see our commitment to market support expand, with advertising and in-market visits that will include 30+ events in 17 cities.
National Advertising Campaigns
Outreach to the On- & Off-Premise Trade
Combined with our traditional print campaign partners, we execute robust digital advertising and promotions with our media partners. To drive trade awareness, our partnerships with The Tasting Panel, The Somm Journal, and Wine Spectator, we utilize dedicated emails, newsletter features, and geo-targeting to create awareness and pull for our distributor partners.
The Drop on ApexDrop!
In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers averages a following of more than 750,000 followers. Over our last nine campaigns, with more scheduled for 2022, our total reach has surpassed 6 million with our Engagements reaching more than 180,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!
Vivino allows millions of consumers to instantly search for ratings and reviews. Its scan technology pulls up any bottle in its app so buyers can receive all the wine facts. From the winery perspective, the platform enables us to market to people scanning bottles of wines in our category, track consumer opinion of our wines through scores and review, while also providing geographical intel. Matching geographical scan numbers to in-market events helps us measure effectiveness. Our average rating for both Lloyd Cellars and Prescription Vineyards is 4.28 out of 5.
Recent The Tasting Panel & The Somm Journal Scores for Our New Releases
Enhanced by notes of chervil, oregano, and chamomile, a luscious lemon meringue eeks out at mid-palate. Crushed stone, white pepper and vibrant minerality – plus that spark of acidity – is just the right Rx for its great food-pairing abilities. 92
>>> Publisher’s Picks
Lloyd Cellars 2020 Chardonnay, Carneros ($40)
Creamy notes of toasted vanilla, with a surge of cookie dough, ripe melon, kiwi, and peanut brittle. The wine caresses with a sumptuous touch. 94
>>> Down the Aisle
Prescription Cellars 2019 Cabernet Sauvignon, Alexander Valley, Sonoma County ($30)
Grainy tannins fulfill a mission to coat the teeth with blueberry compote. The gushing, dynamo of a wine features plump plums, powdered cocoa, and blooming lavender. This Prescription is really an over-the-counter cure for disbelievers of Alexander Valley’s side effect of textural lushness. Winemaker Rob Lloyd over-delivers on some amazing medicine for the soul. 93
>>> Publisher’s Picks Section
Lloyd Cellars by Robert Lloyd 2019 Pinot Noir, Sta. Rita Hills, Santa Barbara County ($50)
Its carmine hue is deep and inviting, and scents of heather and a woodsy forest are sensual. Full and generous with a lather of huckleberry and dark chocolate coffee bean. Layers of tilled soil and dried flowers keep it exciting and complex. The brown-sugared cinnamon finish goes deep on the finish. 94
We Invite Our Partners to Follow the Action on Facebook & Instagram!
Join Lloyd Cellars for a romantic evening of rare wine tasting that begins with a champagne reception under the stars at Santa Barbara’s charming old-world Carousel House. Extremely limited reserve level wines are matched with gourmet appetizers from top local chefs, artisan cheeses, fresh fruits, olive oils, and more while live music keeps things super cool.
Bob Blumer has New Idiom for 2022: ‘When Pigs Swim Upstream’
As we wish all of our friends and family a Happy New Year, we also thought we’d wrap Bob Blumer’s ‘Pescatarian Holiday’ Recipe Series by committing the wonderful sin of adding bacon into the mix. It’s been seven weeks of this series – inspired by the Feast of the Seven Fishes and Winemaker Rob Lloyd’s pescatarian ways – so it’s only fair to our meat-eating fans to feed their need for some fatty goodness. Right?
This is the seventh and final installment of Blumer’s ‘Pescatarian Holiday’ 2021 recipes series with Lloyd Cellars. If you’d like to see all of his ‘Pescatarian Holiday’ recipes, we invite you to scroll through our Online Recipes section. Shop our Online Store or utilize our Store Locatorfor local shopping!
Rinse and pat dry fish inside and out. Drizzle cavity of trout with olive oil. Season with salt and pepper. Stuff cavity with 4 lemon slices and 2 sprigs of thyme.
Wrap trout with bacon like a mummy, using toothpicks to hold bacon in place. Each trout will require approximately 6 strips of bacon.
Grill for approximately 5 minutes per side, or until bacon is crispy and trout is cooked throughout. Resist moving fish around, but peek underneath to ensure that bacon isn’t burning. If necessary, modulate the heat so that the bacon doesn’t burn before the fish is cooked.
Level of difficulty: As easy as wrapping a gift, then putting it on the BBQActive prep/cooking time: 20 minutes Grilling time: 10 minutesPan version: Trout can be pan-seared in a dry pan over medium-high heat for approximately 5 minutes per side, or until cooked throughout.Advance work: Trout can be wrapped in bacon and refrigerated earlier in the day.
Lloyd Cellars is recommending that you embrace and fight being crabby this holiday season. First, by supporting Blumer’s efforts in fighting hunger through Chefs Cycle for No Kid Hungry. You’ll feel so good knowing you’re helping feed hungry children. Second, by embracing Blumer’s savory Crab (Cup)cakes recipe below to share with friends and family this holiday season. This magical recipe, which pairs beautifully with both our Carneros Chardonnay and Sta. Rita Hills Pinot Noir is guaranteed to lift the spirits of even the most committed Grinch in your social circle.
About No Kid Hungry
No child should go hungry in America. But 1 in 6 kids will face hunger this year. No Kid Hungry is ending childhood hunger through effective programs that provide kids with the food they need. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization working to end hunger and poverty.
This December, Blumer launched his 12 Drops of Christmas campaign on Instagram @BobBlumer. Every day he is offering an item from his art archives or cookbooks. Where noted, 100% of the selling price will be in the form of a direct, tax-deductible donation to @NoKidHungry, as part of his fundraising for the upcoming 2-day, 200-mile Chefscycle.
Other items—which will be noted—are conventional sales. His first drop was a signed, limited-edition lithograph he illustrated for his book Surreal Gourmet Entertains. It is 22” x 32” on fine art paper. The price is a $200usd, tax-deductible donation to NoKidHungry. He’s covering the postage and is happy to personalize it. There are a few available. DM him on Instagram @BobBlumer to order and arrange for the direct donation.
cupcake liners; muffin tin (not uncommon, but crucial); piping bag with a startip (ideal, but not necessary)
2medium russet potatoespeeled and quartered
2tablespoonsheavy creamat room temperature
2tablespoonsbutterat room temperature
Salt and pepper
1green onionfinely sliced
2tablespoonsred bell pepperfinely chopped
2tablespoonsbread crumbs or panko
zest of 1 lemon + 1 tablespoon freshly squeezed lemon juice
2tablespoonsfinely chopped Italian parsley leaves
1garlic clovefinely chopped
¼jalapeño pepperseeds discarded, minced
8ouncesfreshfrozen or tinned crab meat (your choices will vary depending on your shopping options. But fear not, all versions will be tasty in this recipe)
To Finish & Serve
Preheat oven to 400°F.
Spray interior of muffin tin with spray oil. Line the tin with 4 paper liners. Generously spray interior of liners. Spoon crab mixture into liners. Gently press crab mixture down and flatten level with the top of the tin.
Just before putting cupcakes in the oven, reheat potatoes by covering the bowl with aluminum foil and placing it over a pot of boiling water for 5 – 10 minutes. When potatoes are steaming hot, finely grate approximately 1 tablespoon of beet and add it to potatoes. Blend thoroughly with a fork. Add more beet for a deeper color if desired.
Bake cupcakes for 8 minutes, or until cakes are fully set, yet still moist. Remove cakes from tin immediately so that they do not continue to cook.
Use a piping bag with a star tip, or a table knife to ice the cupcakes.
Level of difficulty: About the same as making cupcakes from scratchAdvance work: The crab mixture can be prepared earlier in the day, to the point that the cakes are ready to be baked. Bake and ice just before serving; Mashed potatoes can be made earlier in the day then reheated over a double boiler just before serving (add grated beet after reheating)
Keyword Bob Blumer, Crab Appetizer, Lloyd Cellars, Recipe