Prescription Vineyards invites you to join us at The Biltmore Hotel for a delicious afternoon filled with Miami’s finest flavors, top chefs, and most memorable brands at this one-of-a-kind, indulgent, all-inclusive tasting experience.
Presented by Cochon555, Heritage Fire is a premiere, whole-animal, nationwide food and wine tour celebrating heritage breed livestock and heirloom produce. The daytime feast offers an endless array of sustainably sourced food from the region’s top family farms and local purveyors, prepared by some of the region’s best chefs. The Heritage Fire Tour is comprised of an array of live expressions and cultivates a long-term impact for heritage species. Both educational and inspirational messages are circulated among 10,000 guests; 250-plus chefs; 150-plus family farms and numerous culinary schools each year. Everyone loves a little friendly competition, and at Heritage Fire guests will vote for Best Bite of the Day, and the winner will be crowned Heritage Hero.
Join Prescription Vineyards for a smokin’ hot night of music with Marlow Rosado at CubaOcho! We’ll start the evening with complimentary tastes before Marlow takes the stage with his full band and we move to wine-by-the-glass and bottle service. Not really your everyday salsero, Marlow Rosado is also a producer, composer, and pianist who incorporates components of rock and roll, hip-hop, reggaeton, and bachata into his salsa recordings and performances. The Puerto Rico indigenous transferred to Florida to be able to research music. After achieving a master’s level in jazz education, Rosado began to talk about his like of music with elementary-school kids as an instructor while moonlighting performing orchestras, making recordings, and composing agreements.
Marlow has shared the stage with artists Marc Anthony, Larry Harlow, Tito Nieves, Aymee Nuviola, El Gran Combo, and many others. He’s produced hundreds of songs for artists including Ricky Martin, Idina Menzel, Elvis Crespo, Dru Hill, Jon Secada, and Ismael Miranda. As a songwriter, he penned songs for artists such as Alejandra Guzman, Checo Acosta, Puerto Rican Power, Olga Tanon and Mayito Rivera.
Lloyd Cellars and Prescription Vineyards invites you to experience LuxeHome’s ‘A Taste of CHILL, A Curated International Wine & Culinary Event’ in cooperation with Wine Spectator Magazine.
‘A Taste of CHILL’ will showcase some of the best in food, wine, and design in a select group of LuxeHome Boutiques, all in the name of charity. Since its inception in 2007, CHILL has raised over $2.1 million to support many of Chicago’s charitable organizations.
LLOYD CELLARS PAIRS WINE, FASHION & BEATS ON THE FAMED MICHIGAN AVENUE
We’re celebrating the return of our signature event, ‘Ferments & Fashion’ on November 9th at Sweeney Taud Studioz & Lifestyle Loft’s 3,000 square foot space on Michigan Avenue. We’ll be sipping wine and groovin’ to DJ beats as our featured designer (TBA) hosts a fashion trunk show. Reservations will be required.
Prescription Vineyards invites you to the Austin Food + Wine Festival where guests sip, savor, mix and mingle their way through an impressively vast number of the country’s top wine, spirits, and culinary exhibitors. Eat + greet with top chefs from Austin and Central Texas, who will be serving up samples of the classic dishes that put them on the map. Save-the-Date – more details coming this summer…
Join us for ‘Art of the Sip’ with San Antonio Current at Blue Star Contemporary Arts Gallery and take in an evening of art, DJ Grooves, delicious bites, and wine by Lloyd Cellars and Prescription Vineyards. In the coming months, San Antonio Current will be accepting RSVPs to this second annual event, so save-the-date!
As the exclusive wine sponsor of Tampa Bay Restaurant Week, Prescription Vineyards is hosting our ‘Friday-Eve Live’ to kick off the week with musical artist Carl Wockner at Epicurean, located in Tampa’s SoHo District, to kick off the culinary event. Carl was named the first and ONLY Australian artist to ever win Top Honors at the International Acoustic Music Awards.
Playing off the pop-culture phenomenon of people jump-starting their weekend and calling Thursday ‘Friday Eve,’ the happy hour mixer is part wine tasting, part musical showcase. The evening’s wine and music will pair with delicious bites by Élevage SoHo Kitchen & Bar created by Chef Adam Hyatt!
As a precursor to Tampa Bay Restaurant Week, Prescription Vineyards will be hosting a Happy Hour event with Chef Adam Hyatt at the Élevage SoHo Kitchen & Bar in the Epicurean Hotel. We’ll be paring steak bites with our Prescription Vineyards 2019 Clarksburg Chardonnay. As part of our tasting, we’ll also be performing a foodie parlor trick with slices of apple, lemon, and a sprinkle of sea salt to demonstrate how food and wine react with the flavors of sweet, umami, salt, and acid, and how to balance your recipes to make wine taste beautiful with virtually any dish.
Our ultimate goal is to demonstrate that our Clarksburg Chardonnay pairs beautifully with steak. The wine’s higher acidity (more than most California Chardonnays) cuts through the fat of steak while its lush mouthfeel matches the rich texture of the meat.
From a historical perspective, talk to northern Italians, they’ve been drinking white wine with steak for centuries. The tradition: finish your steak with a squeeze of lemon and a sprinkle of sea salt. Just like a sip of Prescription Chardonnay, the acidity of the lemon nicely contrasts the fat in steak and helps break down the collagen, giving the meat a balanced flavor profile and a succulent bite. The sprinkle of sea salt intensifies aromas, balances other flavors, makes the meat taste juicier, and increases tenderness while making your wine taste softer and more luscious.
Prescription Vineyards sponsored three major events at South Beach Wine & Food Festival to reach consumers and trade in February
Lloyd Cellars and Prescription Vineyards are honored to work with so many great partners across the United States, from our distributors to event producers and through traditional, digital, and social media channels. In 2021, we launched our first national ad campaigns with Wine Spectator, Hemispheres (United Airlines magazine), The Tasting Panel, The Somm Journal, Austin Monthly, Creative Loafing Tampa Bay, iHeartRadio Central Florida, and San Antonio Current. 2022 will see our commitment to market support expand, with advertising and in-market visits that will include 30+ events in 17 cities.
National Advertising Campaigns
Our national ads are strategically placed to time with in-market events to drive awareness and visitation to our tasting positions. The February issue of Hemispheres focused on select Q1 and Q2 events.
Outreach to the On- & Off-Premise Trade
Combined with our traditional print campaign partners, we execute robust digital advertising and promotions with our media partners. To drive trade awareness, our partnerships with The Tasting Panel, The Somm Journal, and Wine Spectator, we utilize dedicated emails, newsletter features, and geo-targeting to create awareness and pull for our distributor partners.
The Drop on ApexDrop!
In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers averages a following of more than 750,000 followers. Over our last nine campaigns, with more scheduled for 2022, our total reach has surpassed 6 million with our Engagements reaching more than 180,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!
Our Vivino end-of-February 2022 dashboard shows a 69% surge in scans following the South Beach Wine & Food Festival with the Geodata showing Miami as a center of the action.
Vivino allows millions of consumers to instantly search for ratings and reviews. Its scan technology pulls up any bottle in its app so buyers can receive all the wine facts. From the winery perspective, the platform enables us to market to people scanning bottles of wines in our category, track consumer opinion of our wines through scores and review, while also providing geographical intel. Matching geographical scan numbers to in-market events helps us measure effectiveness. Our average rating for both Lloyd Cellars and Prescription Vineyards is 4.28 out of 5.
Recent The Tasting Panel & The Somm Journal Scores for Our New Releases
Enhanced by notes of chervil, oregano, and chamomile, a luscious lemon meringue eeks out at mid-palate. Crushed stone, white pepper and vibrant minerality – plus that spark of acidity – is just the right Rx for its great food-pairing abilities. 92
>>> Publisher’s Picks
Lloyd Cellars 2020 Chardonnay, Carneros ($40)
Creamy notes of toasted vanilla, with a surge of cookie dough, ripe melon, kiwi, and peanut brittle. The wine caresses with a sumptuous touch. 94
>>> Down the Aisle
Prescription Cellars 2019 Cabernet Sauvignon, Alexander Valley, Sonoma County ($30)
Grainy tannins fulfill a mission to coat the teeth with blueberry compote. The gushing, dynamo of a wine features plump plums, powdered cocoa, and blooming lavender. This Prescription is really an over-the-counter cure for disbelievers of Alexander Valley’s side effect of textural lushness. Winemaker Rob Lloyd over-delivers on some amazing medicine for the soul. 93
>>> Publisher’s Picks Section
Lloyd Cellars by Robert Lloyd 2019 Pinot Noir, Sta. Rita Hills, Santa Barbara County ($50)
Its carmine hue is deep and inviting, and scents of heather and a woodsy forest are sensual. Full and generous with a lather of huckleberry and dark chocolate coffee bean. Layers of tilled soil and dried flowers keep it exciting and complex. The brown-sugared cinnamon finish goes deep on the finish. 94
We Invite Our Partners to Follow the Action on Facebook & Instagram!
Prescription Vineyards was the exclusive wine sponsor for South Beach Wine & Food Festival’s ‘Steak & Whiskey’ event hosted by Celeb Chef Michael Symon in February
Lloyd Cellars and Prescription Vineyards are so excited for 2022 and getting back on the road to share our wines with our fans and new friends. Along with participating in many classic festivals such as South Beach Food & Festival, three California Wine Festivals (Dana Point, Carlsbad, and Santa Barbara), and Austin Food & Wine Festival, we’ll also be producing our own signature events in select cities. These celebrations include Friday-Eve Live, Ferments & Fashion, and Art of the Sip. You’ll see in our featured list below, we do have some TBA’s, which we’ll be filling in as more event partners are confirmed. If you have any questions concerning events, email us Info@LloydCellars.com. Cheers!
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