Lloyd Cellars & Prescription Vineyards Q1 2022 Market Support Report!

Hemispheres In-Flight Ad
Prescription Vineyards sponsored three major events at South Beach Wine & Food Festival to reach consumers and trade in February

Lloyd Cellars and Prescription Vineyards are honored to work with so many great partners across the United States, from our distributors to event producers and through traditional, digital, and social media channels. In 2021, we launched our first national ad campaigns with Wine Spectator, Hemispheres (United Airlines magazine), The Tasting Panel, The Somm Journal, Austin Monthly, Creative Loafing Tampa Bay, iHeartRadio Central Florida, and San Antonio Current. 2022 will see our commitment to market support expand, with advertising and in-market visits that will include 30+ events in 17 cities.


National Advertising Campaigns

Our national ads are strategically placed to time with in-market events to drive awareness and visitation to our tasting positions. The February issue of Hemispheres focused on select Q1 and Q2 events.

Outreach to the On- & Off-Premise Trade

Combined with our traditional print campaign partners, we execute robust digital advertising and promotions with our media partners. To drive trade awareness, our partnerships with The Tasting Panel, The Somm Journal, and Wine Spectator, we utilize dedicated emails, newsletter features, and geo-targeting to create awareness and pull for our distributor partners.


The Drop on ApexDrop!

In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers averages a following of more than 750,000 followers. Over our last nine campaigns, with more scheduled for 2022, our total reach has surpassed 6 million with our Engagements reaching more than 180,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Consumer Egagement & Market Tracking with Vivino

Our Vivino end-of-February 2022 dashboard shows a 69% surge in scans following the South Beach Wine & Food Festival with the Geodata showing Miami as a center of the action.

Vivino allows millions of consumers to instantly search for ratings and reviews. Its scan technology pulls up any bottle in its app so buyers can receive all the wine facts. From the winery perspective, the platform enables us to market to people scanning bottles of wines in our category, track consumer opinion of our wines through scores and review, while also providing geographical intel. Matching geographical scan numbers to in-market events helps us measure effectiveness. Our average rating for both Lloyd Cellars and Prescription Vineyards is 4.28 out of 5.


Recent The Tasting Panel & The Somm Journal Scores for Our New Releases

>>> Down the Aisle

Prescription Cellars 2019 Chardonnay, Clarksburg ($20)

Enhanced by notes of chervil, oregano, and chamomile, a luscious lemon meringue eeks out at mid-palate. Crushed stone, white pepper and vibrant minerality – plus that spark of acidity – is just the right Rx for its great food-pairing abilities. 92

>>> Publisher’s Picks

Lloyd Cellars 2020 Chardonnay, Carneros ($40)

Creamy notes of toasted vanilla, with a surge of cookie dough, ripe melon, kiwi, and peanut brittle. The wine caresses with a sumptuous touch. 94

>>> Down the Aisle

Prescription Cellars 2019 Cabernet Sauvignon, Alexander Valley, Sonoma County ($30)

Grainy tannins fulfill a mission to coat the teeth with blueberry compote. The gushing, dynamo of a wine features plump plums, powdered cocoa, and blooming lavender. This Prescription is really an over-the-counter cure for disbelievers of Alexander Valley’s side effect of textural lushness. Winemaker Rob Lloyd over-delivers on some amazing medicine for the soul. 93

>>> Publisher’s Picks Section

Lloyd Cellars by Robert Lloyd 2019 Pinot Noir, Sta. Rita Hills, Santa Barbara County ($50) 

Its carmine hue is deep and inviting, and scents of heather and a woodsy forest are sensual. Full and generous with a lather of huckleberry and dark chocolate coffee bean. Layers of tilled soil and dried flowers keep it exciting and complex. The brown-sugared cinnamon finish goes deep on the finish. 94


We Invite Our Partners to Follow the Action on Facebook & Instagram!

Facebook.com/LloydCellars | Facebook.com/PrescriptionVineyards
Instagram.com/PrescriptionVineyards | Instagram.com/LloydCellars/

Lloyd Cellars & Prescription Vineyards 2022 National Tour & Events Schedule

South Beach Wine & Food Festival

Prescription Vineyards was the exclusive wine sponsor for South Beach Wine & Food Festival’s ‘Steak & Whiskey’ event hosted by Celeb Chef Michael Symon in February

Lloyd Cellars and Prescription Vineyards are so excited for 2022 and getting back on the road to share our wines with our fans and new friends. Along with participating in many classic festivals such as South Beach Food & Festival, three California Wine Festivals (Dana Point, Carlsbad, and Santa Barbara), and Austin Food & Wine Festival, we’ll also be producing our own signature events in select cities. These celebrations include Friday-Eve Live, Ferments & Fashion, and Art of the Sip. You’ll see in our featured list below, we do have some TBA’s, which we’ll be filling in as more event partners are confirmed. If you have any questions concerning events, email us Info@LloydCellars.com. Cheers!



Feb 3 – 6, 2022

Yountville Int’l Short Film Fest

Feb 3: Open Night Celebration

Feb 4: Cabernet Cinema VIP Screening


February 17, 2022 (Trade Event)

Rising Stars of the Wine World Webinar with The Somm Journal & NatGeo

Rob Lloyd featured in a presentation to 225+ sommeliers from the Somm Foundation


Feb 24 – 27, 2022

South Beach Wine & Food Festival

Feb 24: Steak & Whiskey with Chef Michael Symon

Feb 25: Wine Spectator Grand Trade Tasting

Feb 26: Consumer Grand Tasting feat. @ Wine



March 20 – 23, 2022

MUSEXPO: United Nations of Music

March 20: Opening Night Gala @ SIR Sound Stages, Hollywood

March 21: Monday Night VIP Wine Reception @ Castaway, Burbank

March 22: Tuesday Night VIP Wine Reception @ Castaway, Burbank


April 21 – 23, 2022

California Wine Festival – Dana Point (Silver & Stage Sponsor)

April 22: Sunset Rare & Reserve Tasting, Ritz Carlton

April 23: Beachside Wine Festival, Sea Terrace Park




California Wine Festival

May 19 – 21, 2022

California Wine Festival – Carlsbad (Silver & Stage Sponsor) May 19: Prescription Vineyards ‘Friday-Eve Live’@ TBA

May 20: Sunset Rare & Reserve @ Park Hyatt Aviara, The Gardens

May 21: Beachside Wine Festival @ Park Hyatt Aviara, Heron Lawn  


June 14 – 25, 2022

Tampa Bay Restaurant Week (Exclusive Wine Sponsor)

June 14: Meet the Chefs Dinner location TBA

June 15:  Prescription Vineyards Steak & Chardonnay Challenge location TBA

June: 16: Prescription Vineyards ‘Friday-Eve Live’ @ Epicurean Hotel feat. artist Carl Wockner


California Wine Festival

July 14 – 16, 2022

California Wine Festival – Santa Barbara (Silver & Stage Sponsor)

July 14: Lloyd Cellars ‘Art of the Sip’ @ TBA

July 15: Sunset Rare & Reserve @ Chase Palm Park Carousel House

July 16: Beachside Wine Festival @ Chase Palm Park Oceanside



September 8 – 10, 2022

Hispanic Heritage Month – Winston-Salem, North Carolina

Sept 8: Hispanic Heritage Month: ‘Art of the Sip’ at Milton Rhodes Center for the Arts

Sept 9: Greensboro Symphony Association
Wine Tasting

Sept 10: Opening Night Concert with Grammy-Winning Marlow Rosado @ Stevens Center UNCSA


October 2, 2022

Cochon555 Heritage Fire, Los Angeles

Oct 2: Cochon 555 – Heritage Fire @ TBA


October 20 – 23, 2022

San Jose Int’l Short Film Fest

Oct 20: Opening Night Celebration @ Santana Row

Oct 21: Filmmaker Wine Reception @ Santana Row

Oct 22: Film Fest Gala Night @ TBA



November 3 – 6, 2022

‘We Love Texas Tour II’

Nov 3: ‘Art of the Sip’ @ Blue Star Arts Gallery, San Antonio

Nov 4: Prescription Vineyards ‘Friday-Eve Live’ @ Venezuelan Cultural Center Feat. Musical Artist Isra

Nov 5 & 6: Austin Food & Wine Festival


November 9 – 10, 2022

‘Windy City Fall Tour II’

Nov 9: Lloyd Cellars ‘Ferments & Fashion’ @ Sweeney Tauds

Nov 10: A Taste of Chill – International Wine & Culinary Event with Wine Spectator @ Design Center Merch Mart


November 19 – 20, 2022

‘South Florida Fall Tour II’

Nov 19: Live with Marlow Rosado at CubaOcho

Nov 20: Cochon 555 Heritage Fire @ Biltmore, Coral Gables

Live with Marlow Rosado at CubaOcho in Miami’s Little Havana!

Marlow Rosado Catches Piano

November 19, 2022 at 8:00 pm November 20, 2022 at 12:00 am

Marlow Rosado Catches Piano

Join Prescription Vineyards for a smokin’ hot night of music with Marlow Rosado at CubaOcho! We’ll start the evening with complimentary tastes before Marlow takes the stage with his full band and we move to wine-by-the-glass and bottle service. Not really your everyday salsero, Marlow Rosado is also a producer, composer, and pianist who incorporates components of rock and roll, hip-hop, reggaeton, and bachata into his salsa recordings and performances. The Puerto Rico indigenous transferred to Florida to be able to research music. After achieving a master’s level in jazz education, Rosado began to talk about his like of music with elementary-school kids as an instructor while moonlighting performing orchestras, making recordings, and composing agreements.

Marlow has shared the stage with artists Marc Anthony, Larry Harlow, Tito Nieves, Aymee Nuviola, El Gran Combo, and many others. He’s produced hundreds of songs for artists including Ricky Martin, Idina Menzel, Elvis Crespo, Dru Hill, Jon Secada, and Ismael Miranda. As a songwriter, he penned songs for artists such as Alejandra Guzman, Checo Acosta, Puerto Rican Power, Olga Tanon and Mayito Rivera.

Details

Start:
November 19, 2022 at 8:00 pm
End:
November 20, 2022 at 12:00 am
Cost:
No Cover!
Event Tags:
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Website:
https://www.cubaocho.com/

Little Havana

Cachon555 Heritage Fire – Miami

Heritage Fire, Miami

November 20, 2022 at 5:45 pm 8:00 pm

Heritage Fire, Miami

Prescription Vineyards invites you to join us at The Biltmore Hotel for a delicious evening filled with Miami’s finest flavors, top chefs, and most memorable brands at this one-of-a-kind, indulgent, all-inclusive tasting experience.

Presented by Cochon555, Heritage Fire is a premiere, whole-animal, nationwide food and wine tour celebrating heritage breed livestock and heirloom produce. The daytime feast offers an endless array of sustainably sourced food from the region’s top family farms and local purveyors, prepared by some of the region’s best chefs. The Heritage Fire Tour is comprised of an array of live expressions and cultivates a long-term impact for heritage species. Both educational and inspirational messages are circulated among 10,000 guests; 250-plus chefs; 150-plus family farms and numerous culinary schools each year. Everyone loves a little friendly competition, and at Heritage Fire guests will vote for Best Bite of the Day, and the winner will be crowned Heritage Hero.

Details

Date:
November 20, 2022
Time:
5:45 pm – 8:00 pm
Cost:
$99 – $150
Event Tags:
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Website:
https://heritagefiretour.com/miami/

Biltmore @ Coral Gables

Austin Food & Wine Festival

Austin Food & Wine

November 5, 2022 at 11:00 am November 6, 2022 at 3:00 pm

Austin Food & Wine

Prescription Vineyards invites you to the Austin Food + Wine Festival where guests sip, savor, mix and mingle their way through an impressively vast number of the country’s top wine, spirits, and culinary exhibitors. Eat + greet with top chefs from Austin and Central Texas, who will be serving up samples of the classic dishes that put them on the map. Save-the-Date – more details coming this summer…

Details

Start:
November 5, 2022 at 11:00 am
End:
November 6, 2022 at 3:00 pm
Event Tags:
, , , ,

TBA

San Antonio ‘Art of the Sip’

Art of the Sip Nov 2 2022

November 2, 2022 at 6:00 pm 9:00 pm

San Antonio ‘Art of the Sip’ Mixer

Art of the Sip Nov 2 2022

Join us for ‘Art of the Sip’ with San Antonio Current at Blue Star Contemporary Arts Gallery and take in an evening of art, special guest performer Alyson Alanzo, delicious bites, and wine by Lloyd Cellars and Prescription Vineyards. Scan the QR Code to RSVP or click here!

Details

Date:
November 2, 2022
Time:
6:00 pm – 9:00 pm
Cost:
Complimentayy
Event Tags:
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Website:
https://www.sacurrent.com/

San Antonio Blue Star Contemporary Arts Gallery

Tampa Bay Restaurant Week: Friday-Eve Live!

Musical Artist Carl Wockner

June 16, 2022 at 5:00 pm 7:30 pm

Friday-Eve Live with Carl Wockner

As the exclusive wine sponsor of Tampa Bay Restaurant Week, Prescription Vineyards is hosting our ‘Friday-Eve Live’ to kick off the week with musical artist Carl Wockner at Epicurean, located in Tampa’s SoHo District, to kick off the culinary event. Carl was named the first and ONLY Australian artist to ever win Top Honors at the International Acoustic Music Awards. Read the blog details…

When: Thursday, June 16th, 2022
Location: Epicurean • Élevage SoHo Kitchen & Bar, The Garden Terrace – 2nd Floor, 1207 S Howard Ave, Tampa
Tickets: $25 Advance • $30 At Door (if available)
Event Time: 5:00 p.m. to 7:30 p.m. 
Artist Showcase: 6:30 p.m. to 7:10 p.m.
Valet Parking: Complimentary before 7:00 p.m., $5 after

Special Guests: iHeartRadio On-Air Personalities!

 

Ian Beckles = @ian_beckles (95.3 WDAE)

Sarykarmen Rivera = @sarykarmen (106.5 WRUB)

Anjali McGuire = @anjaliqueenb (95.7WBTP)

Playing off the pop-culture phenomenon of people jump-starting their weekend and calling Thursday ‘Friday Eve,’ the happy hour mixer is part wine tasting, part musical showcase. The evening’s wine and music will pair with delicious bites by Élevage SoHo Kitchen & Bar created by Chef Adam Hyatt!

TICKETS GO ON SALE NOW!

Epicurean Hotel

Tampa Bay Restaurant Week: Steak & Chardonnay Challenge at Élevage SoHo Kitchen & Bar

Steak & Chardonnay Challenge

June 15, 2022 at 5:00 pm 7:00 pm

Steak & Chardonnay Challenge

As a precursor to Tampa Bay Restaurant Week, Prescription Vineyards will be hosting a Happy Hour event with Chef Adam Hyatt at the Élevage SoHo Kitchen & Bar in the Epicurean Hotel. We’ll be paring steak bites with our Prescription Vineyards 2019 Clarksburg Chardonnay. As part of our tasting, we’ll also be performing a foodie parlor trick with slices of apple, lemon, and a sprinkle of sea salt to demonstrate how food and wine react with the flavors of sweet, umami, salt, and acid, and how to balance your recipes to make wine taste beautiful with virtually any dish.

Our ultimate goal is to demonstrate that our Clarksburg Chardonnay pairs beautifully with steak. The wine’s higher acidity (more than most California Chardonnays) cuts through the fat of steak while its lush mouthfeel matches the rich texture of the meat.

From a historical perspective, talk to northern Italians, they’ve been drinking white wine with steak for centuries. The tradition: finish your steak with a squeeze of lemon and a sprinkle of sea salt. Just like a sip of Prescription Chardonnay, the acidity of the lemon nicely contrasts the fat in steak and helps break down the collagen, giving the meat a balanced flavor profile and a succulent bite. The sprinkle of sea salt intensifies aromas, balances other flavors, makes the meat taste juicier, and increases tenderness while making your wine taste softer and more luscious.

Details

Date:
June 15, 2022
Time:
5:00 pm – 7:00 pm
Cost:
Complimentary Taste
Event Tags:
, , , ,
Website:
https://prescriptionvineyards.com/

In Pics: Lloyd Cellars new signature event ‘Ferments & Fashion’ in Chicago

Our Inaugural 'Ferments & Fashion' Mixer Brings Style and Smiles to Chicago's Bustling South Loop!
Lloyd Cellars launches new signature event 'Ferments & Fashion' in Chicago

Our Inaugural ‘Ferments & Fashion’ Mixer Brings Style and Smiles to Chicago’s Bustling South Loop!

Special thanks to Sweeney Taud StudioZ & Social Club for hosting us, to DJ Simmy for stepping in on the turntables, and of course vintage clothing stylist Derricka Cole for her paring vintage collection with our vintages. Check her out at @old_new_thrifted2. The following is a gallery that was captured by our friend and photographer Gina Gabero!

‘Beat the Heat’ to Save on Spring & Summer Shipping

'Beat the Heat' to Save on Spring and Summer Shipping

As the longer days of spring and summer approach, we begin to dream of outdoor gatherings with family, firing up the grill, and sipping our favorite wines on the patio.

Of course, with the change of seasons comes the heat. We share a reminder to order your wines now to avoid summer ‘heat holds’ and overnight shipping costs. The difference between Ground vs. Overnight shipping can mean several hundred dollars.

You can save even more by joining our Lloyd Cellars Membership.

As a Club Member, you’ll enjoy a 10% discount on your favorite wines for a commitment of 2 cases (24, 750ml bottles) purchased per year.

And you choose your wines!

>>> CLICK HERE to learn more and become a member <<<

Cheers to Spring & Summer Sipping!

To see all of Lloyd Cellars’ news features and recipes, Click Here.

To see all of Prescription Vineyards’ news and features, Click Here.