Lloyd Cellars & Prescription Vineyards Q1 2022 Market Support Report!

Hemispheres In-Flight Ad
Prescription Vineyards sponsored three major events at South Beach Wine & Food Festival to reach consumers and trade in February

Lloyd Cellars and Prescription Vineyards are honored to work with so many great partners across the United States, from our distributors to event producers and through traditional, digital, and social media channels. In 2021, we launched our first national ad campaigns with Wine Spectator, Hemispheres (United Airlines magazine), The Tasting Panel, The Somm Journal, Austin Monthly, Creative Loafing Tampa Bay, iHeartRadio Central Florida, and San Antonio Current. 2022 will see our commitment to market support expand, with advertising and in-market visits that will include 30+ events in 17 cities.


National Advertising Campaigns

Our national ads are strategically placed to time with in-market events to drive awareness and visitation to our tasting positions. The February issue of Hemispheres focused on select Q1 and Q2 events.

Outreach to the On- & Off-Premise Trade

Combined with our traditional print campaign partners, we execute robust digital advertising and promotions with our media partners. To drive trade awareness, our partnerships with The Tasting Panel, The Somm Journal, and Wine Spectator, we utilize dedicated emails, newsletter features, and geo-targeting to create awareness and pull for our distributor partners.


The Drop on ApexDrop!

In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers averages a following of more than 750,000 followers. Over our last nine campaigns, with more scheduled for 2022, our total reach has surpassed 6 million with our Engagements reaching more than 180,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Consumer Egagement & Market Tracking with Vivino

Our Vivino end-of-February 2022 dashboard shows a 69% surge in scans following the South Beach Wine & Food Festival with the Geodata showing Miami as a center of the action.

Vivino allows millions of consumers to instantly search for ratings and reviews. Its scan technology pulls up any bottle in its app so buyers can receive all the wine facts. From the winery perspective, the platform enables us to market to people scanning bottles of wines in our category, track consumer opinion of our wines through scores and review, while also providing geographical intel. Matching geographical scan numbers to in-market events helps us measure effectiveness. Our average rating for both Lloyd Cellars and Prescription Vineyards is 4.28 out of 5.


Recent The Tasting Panel & The Somm Journal Scores for Our New Releases

>>> Down the Aisle

Prescription Cellars 2019 Chardonnay, Clarksburg ($20)

Enhanced by notes of chervil, oregano, and chamomile, a luscious lemon meringue eeks out at mid-palate. Crushed stone, white pepper and vibrant minerality – plus that spark of acidity – is just the right Rx for its great food-pairing abilities. 92

>>> Publisher’s Picks

Lloyd Cellars 2020 Chardonnay, Carneros ($40)

Creamy notes of toasted vanilla, with a surge of cookie dough, ripe melon, kiwi, and peanut brittle. The wine caresses with a sumptuous touch. 94

>>> Down the Aisle

Prescription Cellars 2019 Cabernet Sauvignon, Alexander Valley, Sonoma County ($30)

Grainy tannins fulfill a mission to coat the teeth with blueberry compote. The gushing, dynamo of a wine features plump plums, powdered cocoa, and blooming lavender. This Prescription is really an over-the-counter cure for disbelievers of Alexander Valley’s side effect of textural lushness. Winemaker Rob Lloyd over-delivers on some amazing medicine for the soul. 93

>>> Publisher’s Picks Section

Lloyd Cellars by Robert Lloyd 2019 Pinot Noir, Sta. Rita Hills, Santa Barbara County ($50) 

Its carmine hue is deep and inviting, and scents of heather and a woodsy forest are sensual. Full and generous with a lather of huckleberry and dark chocolate coffee bean. Layers of tilled soil and dried flowers keep it exciting and complex. The brown-sugared cinnamon finish goes deep on the finish. 94


We Invite Our Partners to Follow the Action on Facebook & Instagram!

Facebook.com/LloydCellars | Facebook.com/PrescriptionVineyards
Instagram.com/PrescriptionVineyards | Instagram.com/LloydCellars/

Lloyd Cellars & Prescription Vineyards 2022 National Tour & Events Schedule

South Beach Wine & Food Festival

Prescription Vineyards was the exclusive wine sponsor for South Beach Wine & Food Festival’s ‘Steak & Whiskey’ event hosted by Celeb Chef Michael Symon in February

Lloyd Cellars and Prescription Vineyards are so excited for 2022 and getting back on the road to share our wines with our fans and new friends. Along with participating in many classic festivals such as South Beach Food & Festival, three California Wine Festivals (Dana Point, Carlsbad, and Santa Barbara), and Austin Food & Wine Festival, we’ll also be producing our own signature events in select cities. These celebrations include Friday-Eve Live, Ferments & Fashion, and Art of the Sip. You’ll see in our featured list below, we do have some TBA’s, which we’ll be filling in as more event partners are confirmed. If you have any questions concerning events, email us Info@LloydCellars.com. Cheers!



Feb 3 – 6, 2022

Yountville Int’l Short Film Fest

Feb 3: Open Night Celebration

Feb 4: Cabernet Cinema VIP Screening


February 17, 2022 (Trade Event)

Rising Stars of the Wine World Webinar with The Somm Journal & NatGeo

Rob Lloyd featured in a presentation to 225+ sommeliers from the Somm Foundation


Feb 24 – 27, 2022

South Beach Wine & Food Festival

Feb 24: Steak & Whiskey with Chef Michael Symon

Feb 25: Wine Spectator Grand Trade Tasting

Feb 26: Consumer Grand Tasting feat. @ Wine



March 20 – 23, 2022

MUSEXPO: United Nations of Music

March 20: Opening Night Gala @ SIR Sound Stages, Hollywood

March 21: Monday Night VIP Wine Reception @ Castaway, Burbank

March 22: Tuesday Night VIP Wine Reception @ Castaway, Burbank


April 21 – 23, 2022

California Wine Festival – Dana Point (Silver & Stage Sponsor)

April 22: Sunset Rare & Reserve Tasting, Ritz Carlton

April 23: Beachside Wine Festival, Sea Terrace Park




California Wine Festival

May 19 – 21, 2022

California Wine Festival – Carlsbad (Silver & Stage Sponsor) May 19: Prescription Vineyards ‘Friday-Eve Live’@ TBA

May 20: Sunset Rare & Reserve @ Park Hyatt Aviara, The Gardens

May 21: Beachside Wine Festival @ Park Hyatt Aviara, Heron Lawn  


June 14 – 25, 2022

Tampa Bay Restaurant Week (Exclusive Wine Sponsor)

June 14: Meet the Chefs Dinner location TBA

June 15:  Prescription Vineyards Steak & Chardonnay Challenge location TBA

June: 16: Prescription Vineyards ‘Friday-Eve Live’ @ Epicurean Hotel feat. artist Carl Wockner


California Wine Festival

July 14 – 16, 2022

California Wine Festival – Santa Barbara (Silver & Stage Sponsor)

July 14: Lloyd Cellars ‘Art of the Sip’ @ TBA

July 15: Sunset Rare & Reserve @ Chase Palm Park Carousel House

July 16: Beachside Wine Festival @ Chase Palm Park Oceanside



September 8 – 10, 2022

Hispanic Heritage Month – Winston-Salem, North Carolina

Sept 8: Hispanic Heritage Month: ‘Art of the Sip’ at Milton Rhodes Center for the Arts

Sept 9: Greensboro Symphony Association
Wine Tasting

Sept 10: Opening Night Concert with Grammy-Winning Marlow Rosado @ Stevens Center UNCSA


October 2, 2022

Cochon555 Heritage Fire, Los Angeles

Oct 2: Cochon 555 – Heritage Fire @ TBA


October 20 – 23, 2022

San Jose Int’l Short Film Fest

Oct 20: Opening Night Celebration @ Santana Row

Oct 21: Filmmaker Wine Reception @ Santana Row

Oct 22: Film Fest Gala Night @ TBA



November 3 – 6, 2022

‘We Love Texas Tour II’

Nov 3: ‘Art of the Sip’ @ Blue Star Arts Gallery, San Antonio

Nov 4: Prescription Vineyards ‘Friday-Eve Live’ @ Venezuelan Cultural Center Feat. Musical Artist Isra

Nov 5 & 6: Austin Food & Wine Festival


November 9 – 10, 2022

‘Windy City Fall Tour II’

Nov 9: Lloyd Cellars ‘Ferments & Fashion’ @ Sweeney Tauds

Nov 10: A Taste of Chill – International Wine & Culinary Event with Wine Spectator @ Design Center Merch Mart


November 19 – 20, 2022

‘South Florida Fall Tour II’

Nov 19: Live with Marlow Rosado at CubaOcho

Nov 20: Cochon 555 Heritage Fire @ Biltmore, Coral Gables

In Pics: Lloyd Cellars new signature event ‘Ferments & Fashion’ in Chicago

Our Inaugural 'Ferments & Fashion' Mixer Brings Style and Smiles to Chicago's Bustling South Loop!
Lloyd Cellars launches new signature event 'Ferments & Fashion' in Chicago

Our Inaugural ‘Ferments & Fashion’ Mixer Brings Style and Smiles to Chicago’s Bustling South Loop!

Special thanks to Sweeney Taud StudioZ & Social Club for hosting us, to DJ Simmy for stepping in on the turntables, and of course vintage clothing stylist Derricka Cole for her paring vintage collection with our vintages. Check her out at @old_new_thrifted2. The following is a gallery that was captured by our friend and photographer Gina Gabero!

‘Beat the Heat’ to Save on Spring & Summer Shipping

'Beat the Heat' to Save on Spring and Summer Shipping

As the longer days of spring and summer approach, we begin to dream of outdoor gatherings with family, firing up the grill, and sipping our favorite wines on the patio.

Of course, with the change of seasons comes the heat. We share a reminder to order your wines now to avoid summer ‘heat holds’ and overnight shipping costs. The difference between Ground vs. Overnight shipping can mean several hundred dollars.

You can save even more by joining our Lloyd Cellars Membership.

As a Club Member, you’ll enjoy a 10% discount on your favorite wines for a commitment of 2 cases (24, 750ml bottles) purchased per year.

And you choose your wines!

>>> CLICK HERE to learn more and become a member <<<

Cheers to Spring & Summer Sipping!

To see all of Lloyd Cellars’ news features and recipes, Click Here.

To see all of Prescription Vineyards’ news and features, Click Here.

Get the Latest on Lloyd Cellars & Prescription Vineyards Market Support!

Lloyd Cellars Market Update

Lloyd Cellars and Prescription Vineyards have an exciting year planned for 2021. Here in our Market Update, we share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets and Bottle Shots.

Lloyd Cellars Collateral | Prescription Collateral

Additionally, we have a series of virtual events scheduled, including Webinars with National Geographic and The Somm Journal, an upcoming Sip Sip Hooray Podcast with Award-Winning Media Hosts Mary Babbit and Mary Orlin, all integrated with our ongoing Instagram Influencer campaigns with ApexDrop. These Instagram Influencer campaigns also feature our pop-culture partnerships with top chefs and musical artists.

Though in-market event planning is still fluid due to Covid, we are putting down markers and making appropriate plans to support our distributor and on- and off-premise partners. Please read on the for more details and links to our recent blog features!

Greg Moore, Director of Sales | Greg@LloydCellars.com | (415) 385-9658

Joel Quigley, Director of Marketing Communications | Joel@LloydCellars.com | (707) 495-0831


Recent Scores & Reviews

Lloyd Cellars 94 Point Scores

LLOYD CELLARS 2019 CHARDONNAY SCORES 94 POINTS – MAKES CHEERS MAG’S TOP 50

CELEBRATING 91 POINT PINOT NOIR SCORE FROM WINE ENTHUSIAST W/NEW BLUMER RECIPE!

2017 STA. RITA HILLS PINOT NOIR SCORES 94 POINTS WITH TASTING PANEL MAGAZINE

PRESCRIPTION CHARDONNAY SCORES GOLD – 91 POINTS AT SUNSET MAG INT’L COMPETITION!

WILFRED WONG SCORES PRESCRIPTION 2018 ALEXANDER VALLEY CAB 91 POINTS!


Lloyd Cellars Blog Features | Prescription Blog Features


The Somm Journal & National Geographic Webinars

The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographic and SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.

May 11th 2021 @ 9:00am PT
National Geographic “Pinot Noir: Aspects from Delicacy to Durability Webinar, moderated by Master of Wine Andrea Robinson, in association with the Somm Foundation
Winemaker Rob Lloyd to Speak to Sta. Rita Hills Pinot Noir

July 29th 2021 @ Time TBA
Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay
Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion

September 14th 2021 @ 9:00am PT
National Geographic “Balancing Act: Chardonnay at its Best’ Webinar
in association with the Somm Foundation

Winemaker Rob Lloyd to Speak to Carneros Chardonnay

Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial and social media


ApexDrop Instagram Influencer Campaigns

ApexDrop is a marketing firm that manages a network of thousands of Instagram Influencers. We produced three campaigns from October 2020 to February 2021, including our holiday campaign in partnership with Celebrity Chef, Author, and Artist Bob Blumer, to celebrate the holidays and his new cookbook Flavorbomb. Blumer has had three shows on the Food Network, has penned many award-winning cookbooks, and holds 8 Guinness World Book of Records.

We have scheduled three campaigns for 2021 running March through August. With each effort, we engage with 50 hand-selected Instagram Influencers. We set the theme, hashtags, and photo wish list. All User-Generated Content, including comments/reviews and photos, becomes the property of Lloyd Cellars for promotion through our Social Media Networks and beyond.

In addition to the robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!

Lloyd Cellars Instagram | Prescription Instagram

Flavorbomb Your Holidays with Our Exclusive Gift Collection with Celeb Chef Bob Blumer!

Flavorbomb Your Holidays Collection
Our Flavorbomb Holiday Collection includes four wines with Blumer's new cookbook.
Our Flavorbomb Holiday Collection includes four wines with Blumer’s new cookbook. Read on…

From our family to yours, we hope you remain safe and healthy. Certainly, the holidays will be like nothing any of us have experienced before. During shelter-in-place, we’ve found ourselves cooking as a family more than ever. This is why we share a holiday gift collection that includes each of our four wines and the new cookbook, Flavorbomb by Gastronaut and Author Bob Blumer.

Blumer is also an eight-time Guinness World Record holder, creator and host of the television series Surreal Gourmet and Glutton for Punishment, and a producer and host of World’s Weirdest Restaurants. If you’re like us and not dining out like you used to, then this is the cookbook for you. It’s loaded with insider tips and recipes to achieve the widely addictive flavors served up by your favorite chefs and restaurants!

CLICK HERE to Order Your Flavorbomb Holiday Collection!

  • 1 bottle – 2018 Prescription Chardonnay, Clarksburg
  • 1 bottle – 2018 Prescription Cabernet Sauvignon, Alexander Valley (Inaugural release!)
  • 1 bottle – 2019 Lloyd Cellars Chardonnay, Carneros
  • 1 bottle – 2017 Lloyd Cellars Pinot Noir, Sta. Rita Hills
  • 1 book – FlavorBomb by Bob Blumer

Exclusive Gift Package: $170 with shipping included!

(WINE CLUB MEMBER DISCOUNTS APPLY / CANNOT BE COMBINED WITH OTHER OFFERS)
Holiday shipping deadlines. NOTE: Due to Covid, UPS has no guarantees this year, so order early!
Shipping SelectionChristmas DeadlineNew Year’s Eve Deadline
GroundDecember 16December 21
2-Day AirDecember 20December 23
Next Day AirDecember 21December 28

Or Visit Our Online Store to Stock Up on Your Favorite Wines for the Holidays!