As the exclusive wine sponsor of Tampa Bay Restaurant Week, Prescription Vineyards is hosting our ‘Friday-Eve Live’ to kick off the week with musical artist Carl Wockner at Epicurean, located in Tampa’s SoHo District, to kick off the culinary event. Carl was named the first and ONLY Australian artist to ever win Top Honors at the International Acoustic Music Awards. Read the blog details…
When: Thursday, June 16th, 2022 Location: Epicurean • Élevage SoHo Kitchen & Bar, The Garden Terrace – 2nd Floor, 1207 S Howard Ave, Tampa Tickets: $25 Advance • $30 At Door (if available) Event Time: 5:00 p.m. to 7:30 p.m. Artist Showcase: 6:30 p.m. to 7:10 p.m. Valet Parking: Complimentary before 7:00 p.m., $5 after
Playing off the pop-culture phenomenon of people jump-starting their weekend and calling Thursday ‘Friday Eve,’ the happy hour mixer is part wine tasting, part musical showcase. The evening’s wine and music will pair with delicious bites by Élevage SoHo Kitchen & Bar created by Chef Adam Hyatt!
As a precursor to Tampa Bay Restaurant Week, Prescription Vineyards will be hosting a Happy Hour event with Chef Adam Hyatt at the Élevage SoHo Kitchen & Bar in the Epicurean Hotel. We’ll be paring steak bites with our Prescription Vineyards 2019 Clarksburg Chardonnay. As part of our tasting, we’ll also be performing a foodie parlor trick with slices of apple, lemon, and a sprinkle of sea salt to demonstrate how food and wine react with the flavors of sweet, umami, salt, and acid, and how to balance your recipes to make wine taste beautiful with virtually any dish.
Our ultimate goal is to demonstrate that our Clarksburg Chardonnay pairs beautifully with steak. The wine’s higher acidity (more than most California Chardonnays) cuts through the fat of steak while its lush mouthfeel matches the rich texture of the meat.
From a historical perspective, talk to northern Italians, they’ve been drinking white wine with steak for centuries. The tradition: finish your steak with a squeeze of lemon and a sprinkle of sea salt. Just like a sip of Prescription Chardonnay, the acidity of the lemon nicely contrasts the fat in steak and helps break down the collagen, giving the meat a balanced flavor profile and a succulent bite. The sprinkle of sea salt intensifies aromas, balances other flavors, makes the meat taste juicier, and increases tenderness while making your wine taste softer and more luscious.
Our Inaugural ‘Ferments & Fashion’ Mixer Brings Style and Smiles to Chicago’s Bustling South Loop!
Special thanks to Sweeney Taud StudioZ & Social Club for hosting us, to DJ Simmy for stepping in on the turntables, and of course vintage clothing stylist Derricka Cole for her paring vintage collection with our vintages. Check her out at @old_new_thrifted2. The following is a gallery that was captured by our friend and photographer Gina Gabero!
As the longer days of spring and summer approach, we begin to dream of outdoor gatherings with family, firing up the grill, and sipping our favorite wines on the patio.
Of course, with the change of seasons comes the heat. We share a reminder to order your wines now to avoid summer ‘heat holds’ and overnight shipping costs. The difference between Ground vs. Overnight shipping can mean several hundred dollars.
Lloyd Cellars and Prescription Vineyards have an exciting year planned for 2021. Here in our Market Update, we share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets and Bottle Shots.
Additionally, we have a series of virtual events scheduled, including Webinars with National Geographic and The Somm Journal, an upcoming Sip Sip Hooray Podcast with Award-Winning Media Hosts Mary Babbit and Mary Orlin, all integrated with our ongoing Instagram Influencer campaigns with ApexDrop. These Instagram Influencer campaigns also feature our pop-culture partnerships with top chefs and musical artists.
Though in-market event planning is still fluid due to Covid, we are putting down markers and making appropriate plans to support our distributor and on- and off-premise partners. Please read on the for more details and links to our recent blog features!
The launch of the highly anticipated New Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographicand SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.
May 11th 2021 @ 9:00am PT National Geographic “Pinot Noir: Aspects from Delicacy to Durability“ Webinar, moderated by Master of Wine Andrea Robinson, in association with the Somm Foundation Winemaker Rob Lloyd to Speak to Sta. Rita Hills Pinot Noir
July 29th 2021 @ Time TBA Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion
September 14th 2021 @ 9:00am PT National Geographic “Balancing Act: Chardonnay at its Best’ Webinar in association with the Somm Foundation Winemaker Rob Lloyd to Speak to Carneros Chardonnay
Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial and social media
ApexDrop Instagram Influencer Campaigns
ApexDrop is a marketing firm that manages a network of thousands of Instagram Influencers. We produced three campaigns from October 2020 to February 2021, including our holiday campaign in partnership with Celebrity Chef, Author, and Artist Bob Blumer, to celebrate the holidays and his new cookbook Flavorbomb. Blumer has had three shows on the Food Network, has penned many award-winning cookbooks, and holds 8 Guinness World Book of Records.
We have scheduled three campaigns for 2021 running March through August. With each effort, we engage with 50 hand-selected Instagram Influencers. We set the theme, hashtags, and photo wish list. All User-Generated Content, including comments/reviews and photos, becomes the property of Lloyd Cellars for promotion through our Social Media Networks and beyond.
In addition to the robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!
Our Flavorbomb Holiday Collection includes four wines with Blumer’s new cookbook. Read on…
From our family to yours, we hope you remain safe and healthy. Certainly, the holidays will be like nothing any of us have experienced before. During shelter-in-place, we’ve found ourselves cooking as a family more than ever. This is why we share a holiday gift collection that includes each of our four wines and the new cookbook, Flavorbomb by Gastronaut and Author Bob Blumer.
Blumer is also an eight-timeGuinness World Recordholder, creator and host of the television series Surreal Gourmet and Glutton for Punishment, and a producer and host of World’s Weirdest Restaurants. If you’re like us and not dining out like you used to, then this is the cookbook for you. It’s loaded with insider tips and recipes to achieve the widely addictive flavors served up by your favorite chefs and restaurants!