Rob and Bonnie Lloyd send their sincere thanks to all our fans for your support over the past decade and a half. This journey humbles them. Some of you may have noticed that beyond crafting uncompromising wines of distinction, Lloyd Cellars and Prescription Vineyards have embarked on a National Tour to support the arts and bring the best in unforgettable entertainment to the table.
In 2022, we will visit 19 cities, sponsoring and producing 38 events with top chefs, Broadway stars, and Grammy Award-winning artists. These events also showcase emerging talent in music, visual arts, film, and the culinary arts. Through this artistic culture, the Lloyd’s will channel this energy to support education and projects that fight hunger.
In June, Lloyd Cellars joins the cast of wineries supporting Broadway & Vine, whose mission is to provide mentorship, masterclass, and performance opportunities for students and pre-professional performing artists. At the same time, Prescription Vineyards is again the exclusive wine sponsor for Tampa Bay Restaurant Week, which supports Feeding Tampa Bay.
We have launched a new, robust online events calendar to help our fans follow and join in the delicious fun and philanthropy. We encourage everyone to subscribe to the calendar. Please take a moment to review our National Tour dates, and if you see an event near you or one that intersects with your future travel plans, please reach out to us at email@example.com and let us know you’re planning to attend. If you’re a member, we may have the opportunity to offer special access or ticket discounts to these very special experiences.
Joel Quigley, Director of Marketing Communications
Lloyd Cellars and Prescription Vineyards are excited to join the cast of the fabulous Napa Valley wineries participating in the Second Season of Broadway & Vine, created and produced by Tony Award nominee Jacob Langfelder (Sea Wall/A Life). As Jacob says, “The road to Broadway & Vine is paved with a love for the Performing Arts, Culinary Arts, and Viticulture.”
Broadway and Vine was founded with a mission to provide mentorship, masterclass and performance opportunities for students and pre-professional performing artists. The concert series’ first season launched in 2021 and quickly became a San Francisco Chronicle critics’ pick with performances by Tony winner Beth Leavel, Tony nominee Tony Yazbeck, Shoshana Bean, and Taylor Iman Jones.
Each of the four intimate showcases features a Pre-Concert Wine Tasting Reception, Live Concert in the Vineyard, and Post-Concert 3-Course Vintner’s Dinner. Scroll on for the full story…
GOLDEN GLOBE AND EMMY AWARD NOMINEE LEA MICHELE TO HEADLINE BROADWAY AND VINE’S 2022 CONCERT SERIESON JUNE 7TH IN NAPA VALLEY
Wine Country’s Newest Concert, Wine, and Culinary Event Series will bring Broadway Stars to Carneros Resort and Tre Posti’s Vineyard
Napa, CA (April 27, 2022) – Broadway and Vine, intersecting the best of Broadway with the best of Wine Country opens its second season with Lea Michele (GLEE, Spring Awakening). The Golden Globe and Emmy Award nominee will make her Napa Valley performance debut at Carneros Resort’s Hilltop Vineyard on Tuesday, June 7th. The monthly concert series will pair each Broadway performance with world class wine and culinary experiences in picturesque vineyard and resort settings. Broadway and Vine, which was founded by Tony Award nominee Jacob Langfelder (Sea Wall/A Life), has a mission to provide mentorship, masterclass and performance opportunities for students and pre-professional performing artists. Tickets begin at $125 and are on sale now at www.broadwayandvine.org
The exclusive events continue throughout the summer at Tre Posti Vineyards with Broadway stars Nasia Thomas (Caroline, or Change, Ain’t Too Proud: The Temptations Musical), Jelani Remy (Ain’t Too Proud, Disney’s The Lion King) along withEmmy Winner Lance Horne on July 11th, Natalie Tenenbaum (David Byrne’s American Utopia) and Ciara Renée (Disney’s Frozen, Waitress, Pippin, Big Fish) on August 10th and Abby Mueller (SIX, Beautiful: The Carole King Musical, and Kinky Boots) with Sharon Kenny on September 20th.
In addition to the concert experience, a limited number of exclusive VIP wine tasting and vintner dinner experiences will be available featuring Carneros Resort’s ExecutiveChef Jeffrey Jake, and Tre Posti Executive Chef Nash Cognetti, and award-winning wines from Arietta, Cervantes Family Vineyards, Larkmead, Lloyd Cellars, Olabisi Wines, Prescription Vineyards, Rombauer, Smith-Devereux, Titus Vineyards and more.
Please note: Arrival time varies based on ticket type.
ABOUT BROADWAY AND VINE:
Broadway and Vine was founded by Tony Award nominee Jacob Langfelder with a mission to provide mentorship, masterclass and performance opportunities for students and pre-professional performing artists. The concert series’ first season launched in 2021 and quickly became a San Francisco Chronicle critics’ pick with performances by Tony winner Beth Leavel, Tony nominee Tony Yazbeck, Shoshana Bean, and Taylor Iman Jones. In addition to his stage and concert productions, Langfelder has worked with acclaimed chefs including Tom Colicchio, Jean-Georges Vongerichten and Daniel Boulud. In Napa, he executive produced Festival Napa Valley, Taste of Napa, and has worked with dozens of wineries and resorts presenting luxury concert events.
ABOUT LEA MICHELE
Lea Michele is an award-winning actress, singer and New York Times Best Selling author. She is best known for her role as “Rachel Berry” on Ryan Murphy’s critically acclaimed, Golden Globe- and SAG Award-winning series, “Glee.” In 2010, Michele was honored with an Emmy Award nomination for Outstanding Lead Actress in a Comedy Series and a Golden Globe nomination for Best Television Actress – Comedy. In 2012 and 2013, Michele won the TEEN CHOICE Award for Choice TV Actress: Comedy. In 2013, she also won a People’s Choice Award for Best TV Comedic Actress. At just eight years old, Lea Michele made her Broadway debut as “Young Cosette” in “Les Misérables.” Since then, Michele has shared the stage with Broadway greats Audra McDonald and Brian Stokes Mitchell in “Ragtime,” as well as Alfred Molina in the 20th anniversary production of “Fiddler on the Roof.” She also received raved reviews for her stage performance in the role of “Wendla” for the Tony Award-winning Broadway production of “Spring Awakening,” which earned her a Drama Desk Award nomination for Outstanding Actress in a Musical.
While appearing on television and stage, Michele’s love for music has been a focal point in her career. Michele has had the honor of singing for The President and performing at the Superbowl. She has released 4 albums, “FOREVER”, “Christmas in the City”, “Places” and “Louder” and has also traveled around the world on multiple concert tours including a joint tour with fellow Glee alum Darren Criss. Michele is also a best-selling author releasing “Brunette Ambition”, which was a New York Times Best Seller as well as her follow-up book, “You First”. The Spring Awakening Documentary “Those You’ve Known” premieres on HBO Max on May 3rd.
Prescription Vineyards was the exclusive wine sponsor for South Beach Wine & Food Festival’s ‘Steak & Whiskey’ event hosted by Celeb Chef Michael Symon in February
Lloyd Cellars and Prescription Vineyards are so excited for 2022 and getting back on the road to share our wines with our fans and new friends. Along with participating in many classic festivals such as South Beach Food & Festival, three California Wine Festivals (Dana Point, Carlsbad, and Santa Barbara), and Austin Food & Wine Festival, we’ll also be producing our own signature events in select cities. These celebrations include Friday-Eve Live, Ferments & Fashion, and Art of the Sip. You’ll see in our featured list below, we do have some TBA’s, which we’ll be filling in as more event partners are confirmed. If you have any questions concerning events, email us Info@LloydCellars.com. Cheers!
Lloyd Cellars Pairs Wine, Fashion & Beats on the Famed Michigan Avenue
We’re celebrating the launch of our new signature event, ‘Ferments & Fashion’ with our first gathering in Chicago on November 10th at Sweeney Taud Studioz & Lifestyle Loft’s new 3,000 square foot space on Michigan Avenue. The event takes place from 6:30pm to 9:00pm and reservations are required.
The Evening’s Trunk Show Features Vintage Wear Stylist Derricka Cole
The new salon is a sight to see, just like the evening’s trunk show by vintage clothing stylist Derricka Cole. We love the idea of paring vintage to vintages. Check her out at @old_new_thrifted2.
Evie the Cool Set to Spin
Along with tasting Lloyd Cellars and Prescription Vineyards wines, we’ll be hosting light nosh and DJ grooves by Evie The Cool. Evie also runs @babesonlyfun, a non-profit woman’s organization dedicated to inspiring, empowering, and educating others through events, conversations, and workshops.
We Love the Sweeney Taud Studioz Culture
They ask, “Why not be a part of something more?” They don’t just want you to look good. They want you to feel good. Yet, most importantly, they want you to be good and be surrounded by others concerned with the wellness of yourself and others.
When you come to Sweeney Taud Studioz, it’s not just another service. It’s about investing in community and culture – one day at a time.
Rob Lloyd Joined Five Winemakers from Burgundy to California for this Educational Webinar
While Chardonnay can provoke strong opinions amongst wine lovers, the grape itself is inherently neutral. The many flavors and nuances commonly associated with it are derived from terroir, winemaking, and aging. Relatively easy to cultivate in a wide range of micro-climates, it is chameleon-like and malleable to both vineyard conditions and winery regimen.
In this “Balancing Act” webinar hosted by Lars Leicht of The SOMM Journal and Andrea Robinson, MS, a diverse group of winemakers educates viewers about the unique terroirs and winemaking techniques that help bring out the best in their Chardonnays. Following introductions, Rob is the first winemaker interviewed.
VIVINO Scan data illustrates 71% growth since the launch of our 2021 marketing and communications campaigns. Prescription Vineyardsin-market programming continues with its exclusive ‘Friday-Eve Live’ wine and music showcases through the end of 2021 – both virtual and live.
In our Lloyd Cellars Market Update, we always share recent scores and links to promotional assets such as Shelf-Talkers, Line Cards, Data Sheets, and Bottle Shots.
~ Please read on for more marketing activities and links to our recent blog features! ~
The launch of the highly anticipatedNew Sotheby’s Wine Encyclopedia by National Geographic Books is the catalyst for the innovative approach and synergies among industry leaders in their categories. The SOMM Journal — in association with National Geographicand SommCon — invites you to participate in these complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest.
July 29th 2021 @ 11am PT Buyer’s Forum: In association with the Somm Foundation, Prescription Vineyards tastes along with 40 qualified wine buyers featuring the upcoming release of our 2019 Clarksburg Chardonnay Winemaker Rob Lloyd & Director of Sales Greg Moore Lead Our Discussion
September 14th 2021 @ 9:00am PT National Geographic “Balancing Act: Chardonnay at its Best’ Webinar in association with the Somm Foundation Winemaker Rob Lloyd to Speak to Carneros Chardonnay
Note: These webinars are part of a year-long marketing campaign that includes advertising, editorial, and social media
The Somm Journal and Nat Geo’s Post-Coverage of the Pinot Noir Webinar Featuring Rob Lloyd with Six Int’l Winemakers
‘Friday-Eve Live’ Goes Virtual for Our ‘Wine & Music to Rock Your World’ August Promotion
Lloyd Cellars & Prescription announce sponsorship of Hispanic Heritage Month, partnership with two-time Grammy Award-winning Latin artist, Marlow Rosado!
In support of Hispanic Heritage Month, Prescription is underwriting Marlow’s Colorful Sounds concert at Ramkat in Winston-Salem on September 30th in partnership with the Hispanic League. The North Carolina market visit also includes in-store consumer tasting in Winston-Salem and Charlotte.
Texas November In-Market Visit Fouces on Austin Food & Wine, with Promotional Partnerships and Events with Austin Monthly and San Antonio Current
Our November Texas in-market campaign, combining events, print and digital promotions, media lunches and dinners, and ApexDrop Instagram Influencer Holiday Campaign, is expected to generate several million impressions.
One-on-one consumer tastings at exclusive venues in Austin and San Antonio will create demand for our wines at retailers and restaurants throughout the Lone Star state!
The Drop on ApexDrop!
In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers has had a total following of more than 750,000 followers. Over our last three campaigns, our total reach has surpassed 1.5 million with our Engagements reaching more than 60,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!
Make this delicious Roast Pork with House Rub entree for Saturday dinner; turn leftovers into Sunday picnic sandwiches!
We’re very excited that the Fourth of July is on an actual weekend this year. (Honestly, it’s kind of a bummer when it lands on a Wednesday, right?) This weekend we’re making Chef Rob Bleifer’s Roast Pork recipe for our Saturday evening entree and pairing it with our Lloyd Cellars Sta. Rita Hills Pinot Noir. Then for our Sunday Fourth of July celebration, we’re going to chop up the leftover pork and toss it with barbecue sauce to make pork sandwiches. This strategy allows for less time in the kitchen and more time to celebrate with friends and family…and to sip more Pinot Noir! Follow the former Food Network Executive Chef’s adventures on Instagram: @chef_robear
Lloyd Cellars was honored to have our very own winemaker Rob Lloyd as a panelist of seven featured winemakers from around the world
In the spirit of continuing education for beverage professionals and consumers, The SOMM Journal — in association with National Geographicand SommCon — is hosting a series of complimentary, one-of-a-kind wine-tasting webinar series entitled Geographical Digest. The events are hosted virtually by winemakers from across the globe and broadcast live. Videos of the webinars are available on-demand soon after airing.
~ The Synopsis and Featured Regions and Wineries ~
Winemakers have a funny relationship with Pinot Noir: The quirky grape can gratify or frustrate, be delicate or durable, muse or mischief, but one way or another it always inspires passion and pride. Lars Leicht of The Somm Journal, and Master Sommelier Andrea Robinson, co-host this Pinot parley with seven wine whisperers from distinct terroirs around the world.
>>> If you’d like to jump ahead to Rob’s interview, it begins at 1:06:45 <<<
Lloyd Cellars Partners with Former Food Network Executive Rob Bleifer for Instagram Influencer Awareness Campaign, Recipe Blog Series
Prescription Vineyards Sponsors Tampa Bay Restaurant Week June 17 – 27, Launching New Wine & Music Showcase Event ‘Friday-Eve Live’ on Opening Night at Epicurean
(June 2nd, 2021, Napa Valley, CA) –Lloyd Cellars and Prescription Vineyards are returning to in-market work after fourteen months of sheltering in place. Lloyd Cellars, founded in 2008 by Rob and Bonnie Lloyd, felt that an important mission when getting back to market work is to bring awareness and support to restaurants as the nation begins to reopen.
“In our small way, we want to inspire people to get back to fine dining,” said winemaker Rob Lloyd. “If all the small, medium, and large wineries made this a priority, the wine industry could have a positive impact on a segment of our business that was the hardest hit.”
Lloyd Cellars has partnered with former Food Network Executive Chef Robert Bleifer to create delicious content for its June’ Back to Fine Dining’ Instagram Influencer campaign with Social Media agency, ApexDrop. In his 24-years at Food Network, Chef Bleifer was responsible for everything from managing the kitchen of 18 food stylists and recipe developers to coordinating with production teams, chefs and hosts, guest chefs, and much more. He was also an on-air presence, judging numerous Food Network Challenges, catering the three Food Network Wedding specials, and many other ‘cameo’ appearances. He’s now in the development stage of several new projects, including a book. Chef Bleifer can be followed on Instagram: @chef_robear.
In 2015, Rob and Bonnie founded their second label, Prescription Vineyards. Primarily focused on retail, Prescription Vineyards is presenting the opportunity for restaurants to feature its Clarksburg Chardonnay and Alexander Valley Cabernet Sauvignon on wine-by-the-glass menus. “We saw Tampa Bay Restaurant Week as a way present our wine-by-the-glass program in a high-profile way,” said Director of Sales, Greg Moore, “while also supporting and bringing awareness to restaurants and getting people back to the table. We’re excited to be the first exclusive wine sponsor in the 15-years that Creative Loafing Tampa has produced the event.”
As part of the in-market efforts, Prescription Vineyards is also launching a new consumer event, ‘Friday-Eve Live.’ Playing off the pop-culture phenomenon of people jump-starting their weekend by calling Thursday nights’ Friday Eve’, the event is part wine tasting, part musical showcase. ‘Friday-Eve Live’ will launch on the opening night of Tampa Bay Restaurant Week on Thursday, June 17th, in partnership with Creative Loafing Tampa and iHeartRadio/Central Florida, and hosted by Epicurean and Élevage SoHo Kitchen & Bar in Tampa, Florida. Tickets are $25 advance, $35 at door if available.
“iHeartMedia is excited to be a part of and attend ‘Friday-Eve Live’ on June 17 at Epicurean,” said April Easterly, Promotions Director at Rumba 106.5 and US 103.5. “As the kick-off to Tampa Bay
Restaurant Week, our very own Tampa Talents can’t wait to experience the great food and sips from the Bay. Katie Sommers on middays with 93.3 FLZ, and Ian Beckles, who is on evenings as Co-Host of Beckles and Recher on 95.3 WDAE, will be attending.”
Musical guest Carl Wockner was named the first and only Australian artist to win Top Honors at the International Acoustic Music Award’s 2015 (USA). He also scored in the top of the AAA category for the release of his album Crayon Days with producer Michael Flanders in Nashville, Tennessee. He was recently awarded “Musician of the Year 20/21” by Western Australia Prestige Awards. “Bonnie and I love music,” said Rob Lloyd, “and helping artists get back to work just feels right.”