Prescription Vineyards will be escaping to the warmthand delicious excitementof the South Beach Wine and Food Festival this February 22 – 25 in Miami! We’ll be part of four fabulous events, including the Wine Spectator Trade Day hosted by Southern Glazer’s Wine & Spirits and Saturday and Sunday’s Grand Tastings at Goya Foods’ Grand Tasting Village, featuring Publix Culinary Demonstrations by Food Network star chefs and sponsored by Sub-Zero Group Southeast.
We’re especially fired up to again be the exclusive wine sponsor for ‘Steak and Whiskey’ hosted by Chef Michael Symon on Friday night, February 24, from 8 to 11 pm as part of the Miami Design District Event Series at Jungle Plaza. This is where we launched our Prescription Vineyards ‘Steak & Chardonnay Challenge’ last year to rave reviews, so of course, the challenge is on for 2023!
A SAN JOES INT’L SHORT FILM FESTIVAL VIP MIXER & TASTING
At Vintage Wine Merchants, Santana Row
377 Santana Row, Suite 1135
Prescription Vineyards is celebrating our multi-year sponsorship of the San Jose Int’l Short Film Festivaland our recent feature article in The Somm Journal magazine. The ‘Aerating the Sun’ story and interview with Winemaker Rob Lloyd highlight why our Chardonnay makes such an excellent wine for restaurant By-the-Glass (BTG) programs.
Issei also pairs our Prescription Vineyard’s Clarksburg Chardonnay with the kitchen’s ‘Mortadell-Burrata Pizza,’ so it seemed apropos to serve up hosted bites of this delicious pie during the event. To round out the experience, we’ll also share tastes of our Lloyd Cellars Carneros Chardonnay and Sta. Rita Hills Pinot Noir. The event will be a great opportunity to pre-stock your wine cellar for the upcoming holiday 2022 season!
Please email Joel@LloydCellars.com to RSVP for Saturday’s complimentary wine tasting!
Vintage Wine Merchants, 377 Santana Row, Suite 1135
377 Santana Row, Suite 1135 San Jose,
California
95128(408) 260-1115 View Venue Website
Our good friend, Chef and Photographer Gina Garbero, is at it again, developing delicious and quick recipes to pair with our Lloyd Cellars wines. This time she’s offered up a mouthwatering chicken and mushroom dish that integrates our Lloyd Cellars 2020 Carneros Chardonnay into the recipe, which truly enhances the pairing. Make sure to watch Gina’s quick video on preparation below the posted recipe while you sip a glass of Lloyd Cellars 2020 Carneros Chardonnay.
Prep your simple ingredients. Slice the mushrooms and garlic shoots then butterfly the chicken breast so it’s ¼ in thick. Use a meat tenderizer to flatten it so it’s even thickness everywhere. Season with salt and pepper then dredge the breast in cornstarch to give it an even coat.
In a hot skillet with olive oil and fry the chicken on both sides until it’s golden brown. Remove the chicken and set aside.
Add butter to the pan with your garlic shoots and mushrooms. When the mushrooms are browned, add a cup of Lloyd chardonnay. Simmer on medium until the sauce reduces by half.
Serve over the chicken garnished with micro greens. Enjoy with a glass of Lloyd Cellars Carneros Chardonnay.
In our most recent Instagram Influencer collaboration with our friends at ApexDrop, we posed the question to everyone, “When was the moment that you realized you loved wine?” We were thinking back to that spellbinding moment in the movie Sideways when actress Virginia Madsen, playing the character Maya, shares her relationship with wine. We paraphrase:
“I like to think about the life of wine. How it’s a living thing. I like to think about what was going on the year the grapes were growing; how the sun was shining – if it rained. I like to think about all the people who tended and picked the grapes….”
As part of this collaboration, we presented the new releases of our Lloyd Cellars 2020 Carneros Chardonnay and 2019 Sta. Rita Hills Pinot Noir, along with our Lloyd Cellars Wine Journal and pen to help our friends capture future moments and musings over sips of wine with friends and family.
One of the early gems from this collab was the creation of a recipe by our friend, chef, and photographer Gina Garbero, AKA, the_chubby_home_chef. Of course, as a chef who is constantly developing recipes, she’s decided to use the Lloyd Cellars Wine Journal to capture her tasty creations. Check out Gina’s Scallops with White Wine & Butter Sauce recipe below followed by her how-to video!
Prescription Vineyards is so excited to join the inaugural season of the Pure Imagination Festival. Our Chardonnay will be the exclusive white wine in the VIP area! Pure Imagination is a new music event with a mission to bring a diversity of sound and culture to a picturesque, inspiring outdoor setting. With an eco-friendly focus and a curated and diverse line-up, Pure Imagination will create a unique musical experience marrying soundscape and landscape while leaving a limited impact on the environment and the gorgeous topography of Prescott, Arizona.
The 2022 Chardonnay Classic is a weekend of indulgence curated by master sommeliers and acclaimed winemakers set in the beautiful Napa Valley. Lloyd Cellars will be pouring at the Grand Tasting on Saturday, May 21 from 2:30 pm to 4:30 pm. The overall program features iconic wine country experiences, gourmet lunches, luxury dinners, and unique tastings.
In its second year, The Chardonnay Classic stands to be the preeminent Chardonnay-focused wine event of the year. Bringing together the world’s finest vintners in exclusive invite-only participation. We will showcase the immense variety and expression of a single varietal. From light & crisp to rich & oaky, still to sparkling – we gather together vintners, industry experts, and enthusiasts alike to celebrate the incredible range of Chardonnay!
The Chardonnay Classic gathers together winemakers, industry professionals, and enthusiasts alike to more fully learn and appreciate the vast intricacies and expressions of a simple and humble grape. With a focus on educational sessions, grand tastings, and expertly crafted experiential dinners; we create an environment that fosters both business relationships and deep friendships that promote lasting community amongst all involved in creating and enjoying every bottle of wine.
Set in the beautiful Napa Valley at sister properties Meritage Resort & Spa and Vista Collina Resort, guests will indulge in the art of crafted luxury – from exquisite meals to rare vintages; the Chardonnay Classic is an experience you will never forget!
Prescription Vineyards sponsored three major events at South Beach Wine & Food Festival to reach consumers and trade in February
Lloyd Cellars and Prescription Vineyards are honored to work with so many great partners across the United States, from our distributors to event producers and through traditional, digital, and social media channels. In 2021, we launched our first national ad campaigns with Wine Spectator, Hemispheres (United Airlines magazine), The Tasting Panel, The Somm Journal, Austin Monthly, Creative Loafing Tampa Bay, iHeartRadio Central Florida, and San Antonio Current. 2022 will see our commitment to market support expand, with advertising and in-market visits that will include 30+ events in 17 cities.
National Advertising Campaigns
Our national ads are strategically placed to time with in-market events to drive awareness and visitation to our tasting positions. The February issue of Hemispheres focused on select Q1 and Q2 events.
Outreach to the On- & Off-Premise Trade
Combined with our traditional print campaign partners, we execute robust digital advertising and promotions with our media partners. To drive trade awareness, our partnerships with The Tasting Panel, The Somm Journal, and Wine Spectator, we utilize dedicated emails, newsletter features, and geo-targeting to create awareness and pull for our distributor partners.
The Drop on ApexDrop!
In addition to ApexDrop’s robust content generation and product sampling, each campaign with the 50 Instagram Influencers averages a following of more than 750,000 followers. Over our last nine campaigns, with more scheduled for 2022, our total reach has surpassed 6 million with our Engagements reaching more than 180,000. We invite you to visit our Instagram accounts with Tags to see the quality and diversity of our content and, of course, follow us!
Our Vivino end-of-February 2022 dashboard shows a 69% surge in scans following the South Beach Wine & Food Festival with the Geodata showing Miami as a center of the action.
Vivino allows millions of consumers to instantly search for ratings and reviews. Its scan technology pulls up any bottle in its app so buyers can receive all the wine facts. From the winery perspective, the platform enables us to market to people scanning bottles of wines in our category, track consumer opinion of our wines through scores and review, while also providing geographical intel. Matching geographical scan numbers to in-market events helps us measure effectiveness. Our average rating for both Lloyd Cellars and Prescription Vineyards is 4.28 out of 5.
Recent The Tasting Panel & The Somm Journal Scores for Our New Releases
Enhanced by notes of chervil, oregano, and chamomile, a luscious lemon meringue eeks out at mid-palate. Crushed stone, white pepper and vibrant minerality – plus that spark of acidity – is just the right Rx for its great food-pairing abilities. 92
>>> Publisher’s Picks
Lloyd Cellars 2020 Chardonnay, Carneros ($40)
Creamy notes of toasted vanilla, with a surge of cookie dough, ripe melon, kiwi, and peanut brittle. The wine caresses with a sumptuous touch. 94
>>> Down the Aisle
Prescription Cellars 2019 Cabernet Sauvignon, Alexander Valley, Sonoma County ($30)
Grainy tannins fulfill a mission to coat the teeth with blueberry compote. The gushing, dynamo of a wine features plump plums, powdered cocoa, and blooming lavender. This Prescription is really an over-the-counter cure for disbelievers of Alexander Valley’s side effect of textural lushness. Winemaker Rob Lloyd over-delivers on some amazing medicine for the soul. 93
>>> Publisher’s Picks Section
Lloyd Cellars by Robert Lloyd 2019 Pinot Noir, Sta. Rita Hills, Santa Barbara County ($50)
Its carmine hue is deep and inviting, and scents of heather and a woodsy forest are sensual. Full and generous with a lather of huckleberry and dark chocolate coffee bean. Layers of tilled soil and dried flowers keep it exciting and complex. The brown-sugared cinnamon finish goes deep on the finish. 94
We Invite Our Partners to Follow the Action on Facebook & Instagram!
Prescription Vineyards was the exclusive wine sponsor for South Beach Wine & Food Festival’s ‘Steak & Whiskey’ event hosted by Celeb Chef Michael Symon in February
Lloyd Cellars and Prescription Vineyards are so excited for 2022 and getting back on the road to share our wines with our fans and new friends. Along with participating in many classic festivals such as South Beach Food & Festival, three California Wine Festivals (Dana Point, Carlsbad, and Santa Barbara), and Austin Food & Wine Festival, we’ll also be producing our own signature events in select cities. These celebrations include Friday-Eve Live, Ferments & Fashion, and Art of the Sip. You’ll see in our featured list below, we do have some TBA’s, which we’ll be filling in as more event partners are confirmed. If you have any questions concerning events, email us Info@LloydCellars.com. Cheers!
November 19, 2022
at
8:00 pm
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November 20, 2022
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12:00 am
Join Prescription Vineyards for a smokin’ hot night of music with Marlow Rosado at CubaOcho! We’ll start the evening with complimentary tastes before Marlow takes the stage with his full band and we move to wine-by-the-glass and bottle service. Not really your everyday salsero, Marlow Rosado is also a producer, composer, and pianist who incorporates components of rock and roll, hip-hop, reggaeton, and bachata into his salsa recordings and performances. The Puerto Rico indigenous transferred to Florida to be able to research music. After achieving a master’s level in jazz education, Rosado began to talk about his like of music with elementary-school kids as an instructor while moonlighting performing orchestras, making recordings, and composing agreements.
Marlow has shared the stage with artists Marc Anthony, Larry Harlow, Tito Nieves, Aymee Nuviola, El Gran Combo, and many others. He’s produced hundreds of songs for artists including Ricky Martin, Idina Menzel, Elvis Crespo, Dru Hill, Jon Secada, and Ismael Miranda. As a songwriter, he penned songs for artists such as Alejandra Guzman, Checo Acosta, Puerto Rican Power, Olga Tanon and Mayito Rivera.
Prescription Vineyards invites you to join us at The Biltmore Hotel for a delicious evening filled with Miami’s finest flavors, top chefs, and most memorable brands at this one-of-a-kind, indulgent, all-inclusive tasting experience.
Presented by Cochon555, Heritage Fire is a premiere, whole-animal, nationwide food and wine tour celebrating heritage breed livestock and heirloom produce. The daytime feast offers an endless array of sustainably sourced food from the region’s top family farms and local purveyors, prepared by some of the region’s best chefs. The Heritage Fire Tour is comprised of an array of live expressions and cultivates a long-term impact for heritage species. Both educational and inspirational messages are circulated among 10,000 guests; 250-plus chefs; 150-plus family farms and numerous culinary schools each year. Everyone loves a little friendly competition, and at Heritage Fire guests will vote for Best Bite of the Day, and the winner will be crowned Heritage Hero.
